If you're a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you're a relevant, trustworthy business. There …

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011. Keep in mind that you don't need to think of Google as your …

Users will no longer tolerate slow performance in a website. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won't stick around. Chances are, they'll go to your competitors to find content that's easier to consume. A new form of …

In my experience, the most important thing that makes content convert is having it be specific to your niche. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). It takes more than a well optimized website for …

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Too many websites are cluttered with the same generic stock photos. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something …

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn't? What if the traffic to your blog is (slightly) decreasing? What do you do? That's why it's called "evergreen." Like pine trees retaining their leaves throughout the year, evergreen …

No matter what niche you're in, there are only a finite number of websites from which a backlink is likely to move the needle. If your page includes large images, use a tool like Squoosh, developed by Google Chrome Labs, to compress and reformat your images. Another valuable way to …

Header tags are HTML elements (H1-H6) used to identify headings. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Your keyword list should be a living document that you …

Duplicate content is your website's worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. I never block Google from working out my own content. When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes the …

Based on context, they begin to assign keywords to pages. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Instagram enthusiasts tend to be young, wealthy, and female. But …

Your-marketing-strategy-could-use-a-facelift---consider-including-link-bait-to-adhere-to-best-practise-SEO-principles-1562109001 Category: Research Tags: business, storytelling Now that you’re going to face the facts and the truth, it’s time to get your bottom line in shape. If you’ve ever gone back to the gym after a lazy winter of eating whatever you wanted and experienced the struggle …

SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Also, expect to be targeted by a lot more people trying to sell you their services. To remain focused, don't go after too many platforms, just be persistent with right …

The inert set holds the brands that the consumer is aware of, but the individual has neither negative nor positive feelings about them. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Want ot find out how your …

Google Images allows you to filter results based on those available for reuse. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. Is there any information that is incomplete or outdated on the current top-ranking pages? A better average time on …

For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less). Individuals do not have to type a reply or send a video - they can simply talk into their phones. Paid results are auction priced advertisements & are produced for as long …

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. This makes it incredibly hard to attribute what is working and not working on campaigns. An advertising agency might have …

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

Raw traffic is generally a rough estimate of success to some degree. The resulting newsletters were almost unreadable. Before you can optimize your website, you have to know what you are optimizing it for. Sometimes the crawler won't visit a web page for months.

The back story of web portals …

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it's enabled in yours. Now, today, if you were to use those same methods …

You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. When the layout and content are not appealing, around 38% of users stop using a website, according to a …

Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Readers should be able to bounce around …

I believe that the effects of onpage optimization are paramount given the latest changes to the Google algorithm which are looking for natural language and targeted content. When an ad convinces consumers of a brand's superiority, persuasion has taken place. Links to sites you don't control should be regularly monitored …

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. You want to make sure the pages …

Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. In …

Doing proper keyword research is the first step to a successful SEO campaign. Try to stay away from image backgrounds. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and …

A canonical URL, sometimes referred to as a canonical tag, is an HTML attribute that tells search engines where to assign the search value, or link juice, for pages with duplicate or very similar content. URLs are great real estate for keywords. Add keywords to them so Google has an …

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. However, using Google Suggest to help find frequently searched …

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. To help Google find your site, you have to tell them where your site is. Geo-targeting represents a unique and attractive feature of mobile …

You can network with other SEOs as well. Remember that image quality is a vital engagement factor. Be careful not to sacrifice it! We will focus on its important and necessity in digital marketing in this article. On the other hand, if you thin content, search engines will not be …

It sounds cliche, but nothing is more powerful than word of mouth. Completely changing the image people hold regarding a company or a brand is extremely difficult. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times …

Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. What are your brand's strengths? Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. If you have large sections of duplicate …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines 'rankings', meaning that it will appear at …

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. Other elements enhance effective frequency and effective reach. By placing ads on search engines and using search engine optimization, firms make direct response offers …

Google does not like automation when it comes to building the main content of a text-heavy page; that's clear in 2018. Company leaders expect tangible results from promotional campaigns and marketing programs. You should have some level of knowledge of them and in some cases you probably will grow an …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search …

Every time someone clicks on your ad, you pay the search engine. Action-oriented advertising takes place in the business-to-business sector. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a …

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices …

Developing a website that appeals to the audience in each country will be a key task. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. This scenario is …

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business …

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. This keyword isn't very specific and as such it will likely have a large amount of competition. When SEO consultants work on their marketing campaign …