Did you recently buy a domain name? There will be plenty of time for filtering later on. There are no strict rules of how to write great content, but it indeed needs to be great. To understand the challenge you face to rank well in your niche, or to steal …

Update your content regularly. As if you didn't already have enough keywords in your list, you'll see the Related Keywords section, which shows other similar keywords, and Phrase Match Keywords which show other keywords that include this keyword. You can see an example of a test result in Figure 9-1 …

What kinds of phrases are your competitors using throughout their websites? My solution: start a company in the United States and use a U.S. You've got to understand that authority, niche-specific and generic blogs that publish related content can do the same. As long as you can pay for …

What a mess! Different audiences prefer different types of content format, so expanding to more than just text is a smart move, especially considering that video content demand is on the rise! You wouldn't use a tone of voice for a website that sells shoes that's more consistent with a …

Worst of all, if your website gets a reputation with Google for allowing, promoting, generating, or otherwise engaging in SPAM-based activities, they may just decide to de-index your website, which is a fancy way of saying "Now you see it, now you don't". If you rank well for a keyword …

It is unclear how long this reverberation period lasts, though experiments suggest it lasts at least a few weeks. With new updates coming to the Fred Algorithm and Google Panda, you may find that irrelevant content does not convert to business and benefits you desire. This has a lower risk …

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners …

If you find that you have an extremely low CTR, you should look at that particular pages title and meta description as it displays SERPs for targeted queries. Besides, assuming you're building links through content marketing, like I recommend in SEO Link Building: The Ultimate Step-by-Step Guide, then you're not …

Google loves links. However, customers in the US want to buy in dollars whereas customers in the UK want to buy in pounds. The fact remains that knowledge of one's domain and the tools out there is vital to success. Google Images automatically generates a title and snippet to best …

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. In addition to identifying trends, marketers take …

Web 2.0s are extremely powerful. Every new redirect you create is another piece of information that can bog down the speed of your site. It's a simple step, but it will go a long way toward improving your search results. They make them unnecessarily long and ugly.

Digital experiments …

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. Generally, these long-tail keywords take the form of sentences, such as "the best …

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Once you've made your best efforts to remedy the problem, you can file a reconsideration request …

While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. The size of your images can have a big impact on your overall site speed (which is an important search ranking …

Bad SEOs only care about ranking #1 for their target terms. However, it's more common that Google rolls out its updates in silence, committing the change to its algorithm without telling anyone about it. Those who possess the ability to create powerful marketing content are able to persuade customers with …

Under this definition, link building is exactly what it sounds like-it's the process of tracking down external sites and manually building links that point back to your own in a deliberate effort to increase your rank. By adjusting the title we help Google to understand the relevancy between the landing …

It's almost a sophisticated style of word-of-mouth marketing. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. You have complete control over anchor text on your own …

Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. When Googlebot fetches URL from the crawling queue by making an HTTP request it first checks if you allow crawling. The other point that has become increasingly important is that relevant anchor text …

That way you can easily track the indexing process per website section. From a marketing standpoint, you can refine a website to target a niche audience. They might have glowing reviews, you might have seen some compelling examples of their recent work, and you might have a fantastic relationship with …

Instead of clustering a dozen links to build at the start of every month, consider spreading them out to build three or four every week. Many people have gone through the same experience. Any perceptive SEO professional will tell you that although off-page SEO is a major ranking determinant factor …

Hence, the need for a professional SEO company and its affordable SEO services is undeniable for online success of a website and business associated with it. While it's true that having a dedicated page for a product or service will increase your rank for that product or service, adding a …

Whether you're working on building your domain authority for SEO through external links or building your brand reach through syndicated content on social media, there are dozens of places where you post links to your site on a regular basis. It's practically impossible. While you may write helpful content, if …

Think about it like this: instead of targeting a single keyword, you need to target head terms and latent semantic index terms (LSIs). Having Google Analytics will help you make business decisions on where you should invest your resources and it can guide you on your SEO efforts. Yes, contextual …

Both are admiring, and both have their own ups & down. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. To a search engine, relevance means more than finding a page …

Doing so can devalue user experience, increase page loading times, and decrease your domain authority in Google's eyes. Dwell Time: Focus on ways to get visitors to stay on your site longer. Because each type of keyword has advantages over the other, I highly recommend pursuing both over the course …

This involves you taking a published piece and changing it in a way to serve another purpose. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. But …

Making money is a very broad-based objective. You can hold yourself accountable to get results when doing SEO yourself, but what does that accountability translate to? Online marketers also commonly use the homepage's descriptive content in directory submissions and other business listings on external websites. These are long phrases, sometimes …

You'll want to include keywords in your blog posts, and meta data, and really, throughout your site. desktop. Address configuration & targeting issues first. Your content should also be readable.

Dealing with Google negativity in relation to redirect chains

First, let's talk about how link building is supposed to "work" in the first place, and the various ways that link building can go wrong. Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search engines will need to …

If they allow it, then 1 to 2 links within the first 300 words of the guest post is ideal. Note: Avoid keyword stuffing. If not, now is the time to do so. There are numerous benefits to dedicated server hosting.

Make bounce rates the focal point of your marketing …

You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. Remember, earning rankings in Google …

In the next section of this guide we are going to learn about off-page optimization and how to leverage off-page to skyrocket your website to the top of the SERPs. Google decides the order of all search results through a series of algorithms. By creating more engaging and effective SEO-focused …

So, be sure to open that lane by checking how your website performs on mobile applications. You should also use headings and bullet points to break up text and make your content easy to scan. Detailed, in-depth, and informative content is likely to be linked to by other websites. When …

If something ever goes wrong with the campaign, you'll have someone external to hold accountable. Make your users feel safe. You can see this by looking in the upper right-hand corner of the Google search results page. To meet the demand, content development teams will need to create more content …

So, syndicating your content is risky. Google is "learning" what a good result looks like based on the search query. To take the lollipop example, say you had the main lollipop page as a sales page. Ranking in the search engines can be hard. Especially if the competition in your …

You may find yourself wanting to switch directions, adopt new strategies, or simply try out a new provider. Quality here is not solely about technical factors like what camera you use (for videos), sound quality (for podcasts), or optimized sentence length and structure (for textual contents), rather, it is whether …

Set mobile page scaling properties on each page so your pages are mobile-friendly. Once you've started your local SEO effort, the next stage is more aligned with the rest of SEO - creating content for your audience. In this case, we're looking to create content of interest to a local reader …

It is crucial that whatever info is generated is specific to the target dialect. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Sure, by itself, traffic is not going to make you …

In the eyes of Google, you'll earn a higher authority by having a better-functioning site, such as one that's optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. However, the main idea of SEO in today's digital age is putting the user first. Negative word of …

Each search engine uses different search ranking algorithms. Unlike rich snippets, which are simply search results with extra context, featured snippets appear at the top of the results page above the number one organic search result. To help you make the most out of your Ahrefs subscription, we asked 97 …