Authority is partially calculated based on the quality and appearance of your site, but the bigger factor is the quantity and quality of links you have pointing to your site. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. I'll go into more depth about content spinning in a later post. For example, if you own an auto dealership, your source should have something to do with automobiles.

Winning marketing strategies for inbound links

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I'm not asking you to pad or copy and paste just to meet up with the ideal words count. Most of the time, you?ll mention target keywords throughout the content without even trying. SEO isn't magic. Who wouldn't be searching for this?

The evolution of keyword research in SEO

If the quality of your content is off, the entire campaign is jeopardized, so in most cases, this is the most important step of the process. I mention this last, but it's probably the most important ingredient of your entire backlink profile. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. Nothing like a well-crafted content to hold the gaze of your audience.

Give a thought for SEO campaigns when planning your web strategy

Furthermore, if you're good with scripts, you can automate this process quite easily. In addition, Google offers many tools to help you along the way. Its machine learning systems, the company says, can infer intent and spare advertisers from creating exhaustive keyword lists in order to get their ads to trigger on relevant queries. Gaz Hall, a UK based SEO Specialist, commented: "Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure."

A do-it-yourself guide to indexed pages

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. When you use underscores to separate words in a URL name, Google will read it as one single word. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. It also needs to address the area of content presentation: how will this content be presented to end users?