On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. Instead of Internet-based churn and burn we'll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it's not worth it. We're going to build authority and get traffic fast, but we're going to do it in a way that doesn't disappear or cripple your site in the future. Optimizing just for search engines may not be enough. Keep it short.

Evaluate the credibility of a website using a simple approach

As a result, your main concern as an SEO should be the user experience that your homepage provides its users. Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long way. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you've got a healthy list of keyword options, it's time to see if people are searching for them. A solid place to start is Google's free Keyword Planner, which helps you research keyword ideas and estimate how well they'll perform in search results. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize.

Simple-to-understand backlinks will convey information more easily

Smaller hosting providers will often charge more for the domain name than you really need to pay. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have the ranking advantage.

Can the canonical tag can hurt your search engine rankings?

You might want to monitor how people respond to your postings, but don't get defensive if your customers, perhaps your competitors, make negative comments online. You will need to present information in an easy-to-follow fashion. Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Gaz Hall, a UK based SEO Specialist, commented: "Many times, both consumer and business-to-business segments are present."

Boost site speed and utilise URLs

So most people don't have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Your internal link structure also affects the 'crawlability' of your site in search. Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed.