With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them! Was the content produced well, or does it appear sloppy or hastily produced? This should go without saying.

Why most people will never be great at meta tags

This often has the opposite effect as it makes the content less readable for your viewers and Google is known to punish websites which employ this tactic. JavaScript is a powerful tool for developers and can enhance the user experience. Intriguing header tags encourage visitors to take a beat and read for a while. If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN.

How does Duck Duck Go deal with bounce rates

Backlink building has become more of an art form than an exact science, especially since Google's algorithm updates have all but eradicated the old ways of building links. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per Click, the search engine's primary source of income. If there isn't enough information on your site for Google to crawl, the result will be a lower rank. Finding it is the hard part.

Invest in SEO campaigns

Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Whatever the writing style for your site, consider more tutorial and educational content. That means having your website perfectly capable of loading when accessed by mobile devices. According to Gaz Hall, a Freelance SEO : "This creates multiple URLs within the domain that contain the same content."

Building a strong online presence isn't easy

Never stop the growth of writing muscles. Personal brands will allow you to characterize various writers on your team, giving them each a unique voice and area of expertise. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. If you have any say or control over the matter, it's best that you steer clear of changing your URL or its structure.