Think PowerPoint style, not essay. Check your indexed pages (using a site: search) & crawl your site to find duplicate content issues. Typically, people visit Google to help them solve a problem or they're looking for a specific product. During this phase we also perform tasks like keyword research (for existing pages), "on page" SEO corrections, schema markups and more.

Learn how to start with analysis

It's an exciting opportunity for the entrepreneur enthusiastic about the future of the brand. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Whether you're not getting the results you were anticipating or you're just trying to reevaluate your brand's direction, a content marketing audit is invaluable in helping you find key areas for change and improvement. You can rank a site for noncompetitive keywords fairly easily, even without doing some off-page optimization.

Are visitors willing to link to you based on your keyword stuffing profile?

Like all things when it comes to building an effective SEO strategy research is key! Don't be afraid to check out your competitor's sites and other similar websites to see what long tail keywords they're using. This can give you a great springboard to base new ideas off and don't be afraid of using the same long tail keywords either. However, you can find a duplicate content checker quite easily. Sometimes you just can't target a specific keyword on a product or service page of your website - it just won't fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved.

Reasons why you cannot learn anchor text well

Like it was mentioned above, this is a great way to develop great social signals. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Gaz Hall, a UK based SEO Specialist, commented: "Always describe your visual and video media using alt tags, or alternative text descriptions."

Can blogs make a huge difference to search engine optimisation?

Mobile friendliness is a Google ranking factor on both desktop and mobile, so make sure each of your pages is mobile friendly. If the analytics tools were deployed prior to an SEO's arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's design, even a slight detail may impact the user experience. One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role.