For many of us, the search box has become our entry point to the Web. The canonical tag I like to look at a full year's worth of data - it gives a sense of overall growth but also seasonality trends. The more useful or interesting your site, the more people will talk and blog about it, the more they are likely to link to it from social-networking sites (see article 21), the more likely journalists are to write about it, the more likely it is to be mentioned on radio or TV, the more people will link to it from their websites, and so on.

Dropping off the Google index because of target keywords mistakes

The end goal is to return pages that match the meaning of the entire phrase rather than pages that are matching just a few words in the phrase. SEO is an increasingly useful and popular technique. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Proofread to eliminate typos, spelling mistakes and check the grammar of the content, to ensure best quality content for viewers, and to improve search engine visibility.

Thinking about blogs makes everything OK

Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. The world of viral content and "link cultivation" is a volatile, sometimes unpredictable one. You might notice that keywords with a high amount of clicks and impressions also cost a lot more. You can see an example of local search results, from Google Maps, in Figure 14-1, and in Figure 14-2, you can see the type of results that can be displayed for a particular business.

Give a thought to link building when outlining your web strategy

Use active voice. Sometimes called mirror articles or mirror sites, these duplicate articles are intended to help a site gain more than one or two entries in the top positions. First, why should anyone create a site that doesn't have value? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google loves topic clusters as they tend to provide more in-depth content."

Changes that can have a noticeable impact on your sites user experience can involve white hat SEO

Along with your website redesign, you will also want to incorporate the use of a sitemap. You'll then select various keywords you'd like to rank under, and pay Google each time a user clicks on your result. URL rewriting goes back to the Apache web server and the mod_rewrite module. A critical mass of online appearances lends your site credibility.