68 percent of all emails are now opened on a mobile device. It also means that the content you create must be put into a coherent and organized way that promotes an encouraging search engine reaction. Reach out to websites that are linking to your old websites to update their links to point to the new site. This lowers load time for your visitors, passes on more link value, and in the case of a new brand, helps boost its visibility. If you didn't, well now you do.

More importance is given to mobile

So what is `good content'? Having your keyword phrase in the URL also helps with search engines like Yahoo! Getting a gut feel for the competition Always try to think about what your users are looking for, their wants and their needs.

Search engine optimization is often about making little modifications to little things like walled garden sites

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. These insights will help you narrow down on your target audience and group them into different personas based on what drives them. To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. I liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. We mostly use CF and TF when we're analysing what sort of links a website has at the start of an SEO campaign.

The infamy behind conversion rates

For those who do protest at your inclusion of an offer, you can strike a deal to run a paid advert as well, in return for the article's inclusion. A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. I'd go as far as to say it's the most essential step when it comes to building a long and stable working relationship. Gaz Hall, from SEO Hull, had the following to say: "Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success."

Create individual pieces of content designed to target specific keywords

Often, when I trace a claim back to the original source, it's very different. Marketing communications can also trigger consumer needs. Page speed has been cited as one of the main SEO ranking factors for years. The strategies and examples you'll read about have been responsible for some frankly unbelievable results, including growing eCommerce sales for one of our clients from less than $500/week to more than $200,000/week (in less than 18 months), getting another client featured live on BBC2 television, doubling SaaS leads in a year, and taking a legal website's leads from 35 per week to more than 100 per day .