An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. Internal linking is a really effective SEO technique - it helps search engines identify new pages on your website and indicates what your page is about. Purchases that require little thought, have a low price, or do not demand a great deal of emotional involvement might follow this path.

Ranking high in the search engines is tough.unless you concentrate on cloaking

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Another key strategy is to supplement content with properly optimized HTML text. If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two states. While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel.

Should more importance be given to bread crumbs for search marketing?

Now, this is an important issue to be addressed. Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. It's like riffing to your favorite jam on the radio and creating your own silly songs.

Invest in Great Content

Selecting the right keywords, in the end, all comes down to understanding your target audience. For example, imagine that you have a technical product in the B2B (business to business) space. While not readily visible to consumers visiting a webpage, the title tag presents a short line of meta-copy, which is extremely important to search engines. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Testimonials generate greater credibility than self-proclamations."

Design + analytics = Greatness

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers In the early days of SEO, it was the quantity, not quality of links that mattered. "Link building" consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Avoid overcrowding pages with elements such as images, widgets, and videos. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you're telling Google that you intend to change them.