It's not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist's job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. Paid link-building is considered black hat SEO and is likely to incur a penalty.

Wait. Are blogs really that simple?

Several types of content are considered evergreen. Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. Organize headlines (for SEO with keywords!) and fill in the gaps. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone.

Why have Google algorithms been so difficult?

The modern SEO seems to be focusing more on user experience. Google states that each language version must list itself as well as all other language versions.In plain English, that means that every page should have a self referential hreflang tag i.e., one that points back to itself. Ordinarily, information will be retained in short-term memory for only a few seconds. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for 'seo consultant' and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out.

To get fast rankings, you need citations

If you want a better SEO ranking and more happy returning customers, you have to make sure that they get the very best user experience. Reliable hosting and a fast website are the two most important (yet very affordable) investments any website owner should do. Google provides refinement suggestions as the searcher is typing. The best thing is that even search engines also considered social media signals in their rankings. Gaz Hall, from SEO Hull, had the following to say: "Distractions move a mood. Make those distractions non-existent."

Disambiguation, and diversity are important when it comes to metrics

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. The sheer apparent complexity of SEO is enough to turn some people away entirely. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can.