It is important that you do not misrepresent what is on the page. One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. SEO allows you to capture demand when a searcher may not even be familiar with your brand name.

Wait. Is long tail search really that simple?

The key to boosting visibility and SEO is staying active. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. SEO yields tangible, measurable KPIs. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations.

How I improved my meta tags in one day

Take running developer tool audits or diagnostic tools. Various HTML elements can be altered to target certain keywords to improve a page's ranking. Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. I think of black versus white hat in terms of night versus day.

Why most people will never be great at search engine spiders

Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide completely separate (virtual) servers. Picking the right keywords to optimize for is very important. Usually, it's a good idea to pick mid-tail keywords, including the local area you are focusing on. According to Gaz Hall, a Freelance SEO : "The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you'll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject - that's the kind of experience that you should be delivering!"

Go the extra SEO mile

Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. A strong backlash by consumers against spam and junk mail continues. Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't possibly compete.