Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. You can hire yourself an SEO expert who is well-versed in what's necessary to gain momentum in an SEO campaign, but that doesn't always translate to working efficiency or even ground-level experience. Maybe Google is trying to say that when it comes to marketing and SEO you have some very black and white choices. A good strategy will ideally not be changed every year but should be revised when your strategies have been achieved, or your marketing goals have been met.

Search engine health checks should look at 301 redirects

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Firms that get in on the ground floor are likely to enjoy a major marketing advantage. Learn from the Pros: Many SEO courses are written by experts with years of experience in the industry and following their steps will get you results faster than wondering around and following advice from unsolicited sources. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn't perform well on mobile, you're going to start witnessing a tangible dip in organic traffic.

Hidden facts about scraping

Also, video content has a lot of untapped potential which is great for SEO and makes for good user engagement. Unlike message boards, blogs look like Web pages, complete with links, graphics, sound, and video. The problem is, search volumes will vary depending on the tool you use. We all know that visual materials such as pictures are quicker and easier to process.

Discover the connection between user experience splogs

So, why is responsive design relevant to your business? A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. If you're using images as links, provide the link ALT text alternative for all semantically related images. Gaz Hall, a UK based SEO Specialist, commented: "Moz's Link Explorer is a good tool to start with, but any tool that lets you check your current profile of backlinks will do."

Have you though about Google algorithms when outlining your SEO strategy?

Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? Google's official word is that social shares are not a direct ranking factor. The right hosting can make all the difference between success & failure of your website. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails.