You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. SEO isn't just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original.

Build promotion into your content

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions. If you want to build backlinks to your website, you have to do it with caution and knowledge. The markup languages have become more important to SEO. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Establish intuitive information architecture by considering cloaking

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier's products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google's products, which can't hurt your discoverability. Repetition helps increase consumer ad recall as well as brand recall. BING is notorious for placing significant weight on the URL itself.

Be mindful of forums

A lot of people and businesses will pour money into a professional website only to find out that visitors won't magically begin appearing on their site. Keyword density is the percentage of times a keyword is used in the copy. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. According to SEO Consultant, Gaz Hall: "If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition."

Have you though about onsite SEO when outlining your SEO strategy?

In today's rapidly shifting world, SEO techniques can change on a dime-and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website's rankings. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself, and ongoing monitoring and maintenance. Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website.