Does fixing your image optimisation really contribute to the health of your website?
If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. Note that today most
of the web's traffic is delivered by CDNs. Once I decide on an idea to write about I may do research on the topic, talk to people for input and just start typing. But what if there was a better, faster way to get where we need to go?
Follow a consistent cadence towards web crawlers
Google gave a few examples of how Hummingbird impacted search. E-commerce focuses on selling
goods and services over the internet. Watch out for tools that attempt to capriciously control your future, like how some CDN's hijack one's link-juice via overzealous subdomains. It's not unusual for a business to give us a list of their competitors to find that, actually, the guys stealing all their traffic online are a completely different list of companies to the `real world competitors' whose names they have pinned to the office dartboard.
Learning about 301 redirects is not difficult if you have a good teacher
When people conduct research, they want up-to-date, accurate information. That's why it's important to keep content updated. Recency is becoming an increasingly important ranking factor in Google's search algorithm and for good reason-your audiences don't want to waste time reading dated content. Open content relies on the concept known as copyleft. Many of these tweaks and strategies involve technical changes to your site, including adjustments to your backend code and other structural site changes. According to SEO Consultant
, Gaz Hall: "So, no right way to do it, takes little longer than other channels, a lot longer, and then most people just totally misunderstand it."
I don't want to spend this much time on reporting . How About You?
Rather, I quickly run through the sorts of things you can do with these tools. Because the way people
search Google is evolving and changing. Identify who are your competition by doing competition analysis. Sometimes the first step is not to do the right things (better), but rather to stop doing the wrong things.