But that's not all. Not only are people more eager than ever to consume content in video format, video also helps increase your ranking with the search engines. The first step in optimising your site is to work out which keywords are going to give you the right visitors as well as which keywords are most searched. The best tools to use for this analysis are Google Trends and the Google Adwords Keyword Search. Here's a secret that most bloggers don't know about: Google Image Search can send a lot of traffic to your blog if you optimize your images properly!

Write a description to both inform and interest users taking into account existing googlebot crawlers

Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. That means it's important that your site works well on mobile devices, even if most of your traffic is on desktop. Despite all the changes, the fundamentals of search engines remain the same. Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm.

Difficult things about rankings

In fact, producing bad content can be counterproductive, putting you in an even worse position than if you had no content at all. Google site assessment tools automatically can assess the type of content provided and compare it against other sites that are indexed by Google to determine if there is any repetitive information or content that is duplicated from other sites. If you want to improve your ranking, you have to curate unique content to support the borrowed content. The better a web page's search engine optimization, the higher a ranking it will achieve in search result listings.

Indicate the location of a computer or network for help with cloaking

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page As much as we'd all like to enjoy our users' company forever, that's just not realistic. And none of them contribute to ranking. Gaz Hall, from SEO Hull, had the following to say: "You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well."

Indicate page titles by using title tags not by relying on organic links

Many SEO's still believe that PR exists in some form. Essentially, PR is a score of the strength of a website's backlink profile. It happened to me and that sucked. Were you trying to build more traffic alone or were you hoping for more engagements onsite? Product-specific, consumer-oriented, and target market research assist marketers in understanding the ways in which products are viewed and purchased.