SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. If you know what you're writing, why you're writing it and who you're writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. You don't have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top.
Your listing isn't quite what the searcher is looking for based on your title and descriptive snippet
The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which to base the assessment). Unless you do marketing
or SEO, you probably have never clicked on the 2nd page of search results. Search engines want to deliver the best results to searchers based on the search terms visitors enter. Google won't thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content - why would they?
Make it sufficiently broad in terms of text links
Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Google needs to generate,
maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Database operators record every interaction between the company and customer. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks.
See which keywords send traffic to your site
People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. Keywords are at the heart of SEO, and selecting the right ones can
make or break your SEO strategy. Compile a list of about ten keywords
associated with your product or services. Plug these keywords into the
Google Adwords Keyword Planner, and find variations that make sense
for your business. Gaz Hall
, an SEO Expert from the UK, said: "Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website."
Learn to do anchor text like a pro
SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Google's featured snippets, also
known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. Unfortunately, Google doesn't update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made.