When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. It was only then that I realized the site had been hacked. E-Commerce websites such as Ebay can also submit product lists and promotions to viewers which will help with sales and are another great back linking opportunity. Faster page loading times contributes to a greater user experience.

Don't forget about quality

So, the return on investment (ROI) of the website also rises. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. That will give you the highest chance of ranking for keywords relevant to that topic because they appear naturally in the body of your blogs. It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance.

It's time to revolutionize our approach to web analytics

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Doing keyword research in advance gives you a concrete way to measure the progress of your SEO campaign. While you and your SEO firm could work for months and finally have your page ranked number one after six months, tomorrow you could see thirty new competitors set up shop on the internet and lower your Google ranking. Moreover, it also helps you to get more outbound links and they do well on, thereby improving your search traffic.

Try to target a hungry crowd by paying attention to Google algorithms

Only after brainstorming is complete, can you defer to external tools for further keyword development. At the same time, you want to show that you're creating quality content for your visitors and linking to relevant, authoritative sites in your niche is a good thing. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Gaz Hall, an SEO Expert from the UK, said: "When ranking websites, Search Engines now takes into account the content on each of the web pages and not just the keywords or phrases themselves."

Learn to do content like a professsional

Start testing how your optimization can affect your search traffic and start applying more conversational queries to your keyword mix. If you're consistently creating great content, people will link to your articles without you asking them to. Don't report keyword ranks as a be-all, end-all metric; it used to be one of the most important elements of a campaign, but these days, it's a secondary consideration (mostly thanks to Hummingbird). Consumers normally consider three factors that make up an external search (ability, motivation, costs versus benefits) simultaneously.