With the exception of paid search and paid ads, all the other tactics intertwine and affect each other. Once a company adopts SEO as part of its online strategy, everything becomes easier. Google searches for open content that is readable and easily navigated. There are a lot of links floating around on the web, and most of them are garbage.

Write a description to both inform and interest users taking into account existing internationalisation

Yes, "look and feel" is vitally important in motivating visitors to explore your website, and in guiding them to act or buy...but they need to find your website first...that's a key part of how SEO works. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you'll see some new sites sneak their way up. This is what we call small excerpts of the website content that appear on the SERPs. They want some hot tip that they think is a secret to search success.

Find the most efficient way to organize the content of your website

Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Google looks heavily at the quality of your content when deciding if you're worthy of being ranked. Instead, think of these as opportunities to build brand awareness, hone your ability to communicate with an audience, and hopefully earn a relevant link. URLs generally only need to include letters, digits, slashes and hyphens.

Why indexed pages matter

So, what are the legitimate and actionable SEO tips that will shoot up your rankings? One of the best tools to use is Moz's Link Explorer, which is free to access with an upper limit on the queries you can make per month. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative, so you want to avoid this. According to SEO Consultant, Gaz Hall: "A useful memory aid here is to think of your website as a filing cabinet."

Let's follow quality best practise

You can provide more detail on each list item after the list itself. It really wasn't that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults use it because it makes them feel "tech-savvy". Craft your content with sloppy grammar, and the article loses credibility. Did you adjust your strategy throughout the year?