Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. With all of the Google Panda updates, it is extremely important that your content is unique and relevant. Since the ascent of Google as the world's #1 search engine, links have been the primary concern of most SEO practitioners. Inevitably one of your pages will convert better than the rest.

Establish intuitive information architecture by considering page impressions

But, we?ll go over the common reasons why you?re afraid to begin your dream of going into freelance SEO, and what is holding you back from starting this. Advertisers have achieved success with a testimonial type of execution for many years, especially in the business-to-business and service sectors. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility.

The professional approach to SEO campaigns

Googlebot is Google's web spider. There are many websites and forums that will deliver quick and cheap results, but they are all junk. Website migrations come in many flavors; some are tiny and others are massive. Continue to target relevant keywords, but, spend less time over-optimizing your meta keyword tag.

When someone mentions meta tags do you think about search engine optimisation?

This ensures you will have a loyal band of followers who promote and appreciate your work. Typically, people visit Google to help them solve a problem or they're looking for a specific product. They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love."

Lets look at our approach to keyword stuffing

Google has added fuel to the fire by making mobile SEO an absolute must, launching its "Mobilegeddon" update earlier this year to penalize any webmasters who haven't taken the time to optimize for mobile. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. If someone has written an article about the same topic as you have, then you can bet that they're pretty damn interested in that topic. A meta description is the short paragraph of text (snippet of information) under the URL which is used as a preview in the search results.