Taking the route of custom development has its advantages and disadvantages. The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. and note the subtle differences. Add a video for people who prefer that format vs. text only (this has the added benefit of potentially keep visitors on your site longer).

Find a simple guide to meta tags and read up about it

ometimes the way photo and video galleries are structured can create thin content. For example, creating one page for each photo without any text around the photo. Universal concepts and methods of testing can be applied to most sites, but each case is unique. Perhaps the hacking in this case means parting from traditional marketing realms and roles. Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you're not sure what is lacking, place yourself in the shoes of your prospective customer or client.

Optimise your site, paying special attention to RSS feeds

Remarketing ads leads to high conversion rates because visitors to a site have already indicated interest. Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. SEOs must fix their mistakes instead of hide them.

Beginner's guide to widgets

It's not only about age. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. The SEO plan is also a road map. Gaz Hall, a UK based SEO Specialist, commented: "Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them."

Make keyword stuffing a priority

You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. Messages presented in the advertising campaign can be reinforced through a variety of communication promotions.