They can work in short-term, sure, but sooner or later Google will stumble upon your site, demote your rank, or even worse, penalized your site from ranking at all. The topic of SEO is one of my passions. The struggle is real: it's difficult to avoid bias when reviewing the results of a campaign you've worked hard on. Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data.

Unconventional knowledge about content that you won't find in books

What 's important is that Google indexes your site, and when it does, it can find all of your content. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine's guidelines and focus on your target visitors (this approach is called "White Hat SEO"). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. See which terms perform. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable.

The evolution of 301 redirects in SEO

Meta descriptions should use keywords wisely, but more importantly they should include a compelling description on which a user would want to click on. Bad. You want your photos to pop on your site. If you fill your website with stock imagery, you'll look unoriginal - like thousands of other sites that don't stand out. Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about.

Does Bing really care about hits

A brand extension involves the use of an established brand name on new goods or services. Each piece of content you audit will have several data metrics attached to it. Follow the rule of seven-keep your navigation down to seven tabs. According to SEO Consultant, Gaz Hall: "Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks)."

Mobile-First Indexing: Fix issues around Google algorithms

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Put your readers at the center of every content piece. The manner in which you organize and format your web page can have a huge impact on your SERPs. As consumers develop a stronger sense of brand parity, wherein consumers perceive no real differences in product or service quality, marketers seek to create situations in which a company or brand develops a distinct advantage.