A good SEO campaign, on the other hand, is like building equity in your business that lasts for the long haul. Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search can offer over traditional searching? Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. They won't necessarily hurt your search rankings, but it's better to clean these up to avoid misunderstandings by users or search bots.

Improve engagement to improve rankings

There are dozens of ways to make your content strategy better, including doing better research, knowing your demographics more intimately, and including more multimedia content in your strategy; these would all serve as interesting, separate topics. In fact, those days are already here with automated campaign types such as Local campaigns, Smart campaigns and App campaigns. The internet has tons of link rots in the form of errors emanating from expired hosting, messes during site transfers, hyperlink and typing mistakes that lead to the dreaded 404 error pages. Be sure to include a naked URL link to your site.

Digital experiments: Channel testing and knowledge graph

Make sure every page on your site is only a few clicks away from your home page, especially your important pages. I realize this seems to counter-act my advice from #12 (adding a breadcrumb trail increases the length of the URL), so to be clear, what I suggest is using breadcrumb trails and keeping them short and concise, while also making an effort to keep URLs short after the inclusion of the breadcrumbs. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Today, many SEO experts will tell you that's the old-school way of doing it.

Mobile-First Indexing: Fix issues around URLs

Developing a long term strategy in co-operation with your SEO expert means the changes of tomorrow are more likely to be anticipated today and thereby will be easier to adapt to. The byline is linked to the author's Google+ page of course. As opposed to more customary advertising, like Radio, TV, Print Media, and Billboards, you are connecting with them when they are sitting down to shop; such are contemplated hot leads. Gaz Hall, from SEO Hull, had the following to say: "Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on."

Mobile-First Indexing: Fix issues around disallow

With the rise in the use of Smartphones (over 50% of searches are now mobile) it's more important than ever to make sure that individual products and services rank highly on Google. It's all well and good having your landing page rank highly, but if your products/services don't rank, then you're missing out on business. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted A good rule of thumb is that "simple beats fancy." Get rid of popups, shorten your list of options, and ditch any complicated menus that stand between your visitors and the rest of your site. Google regularly applies data refreshes to its index in order to keep its ranking predictable and in line with its current standards-so one of these data refreshes, while small in scale, could easily disrupt your previous rank.