No worries, though. There is much to consider before we even think about the SEO elements. For search engines, content has a more narrow definition: words, and lots of 'em. In case you aren't familiar, by default, links are "dofollow" links, which pass authority to the site they point to.

How to learn about non reciprocal links in a few hours

Are they using images? A valuable content that is promoted well will always get links. Let me translate the geekspeak. Your users likely won't care what type of mobile-optimization strategy you use either, as long as you're giving them the best possible experience.

How Google treats trust flow when indexing your site

One of the biggest components of your site that could be affecting speed are your images. Going Beyond Getting to #1 Get rid of it. Okay, so semantically related words are tactically useful for today's site optimization.

Why have keywords been so popular?

You'll need to decide how far back you want to begin your content audit and then gather all of the content URLs for that time period. Is it possible that Google is stretching the truth? As well as optimising the stuff you can see on your website for Google, there are a few nifty/crucial/simple things that you can do behind the scenes of your website to push its ranking up. Gaz Hall, a UK based SEO Specialist, commented: "Download the free whitepaper now!"

Not using proper folder structures versus domain ranking

Knowing user intent is one thing, but poor UX means that your visitors will leave your sales funnel without converting. FIGURE 20-1: An infographic in InfographicsArchive. Alternatively, use the Frequently Asked Question (FAQ) format. As SEO professionals, 99% of what we work on ends up in Excel or Google Sheets.