Some newer pages may not appear in the results, since the robots have yet to re-crawl the site and find the recent additions. What external channels are passing the most authority to you? Marketers send event-targeting emails to those who might attend a specific occasion. The modern sales funnel is fueled largely by digital channels.

Does the Yahoo indexer really care about long tail search

And how they do that is by looking for LSI keywords. A lot of people and businesses will pour money into a professional website only to find out that visitors won't magically begin appearing on their site. For example, it might be easy for a user on your homepage to jump to whatever page is most relevant for him/her, but can he/she quickly and easily jump between pages to explore your site further? There's no concrete way to know how long it will take for you to recover after a manual penalty is lifted.

Design + Google algorithms = Greatness

In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. Look at the number of domains that link to the destination page. Smaller companies can be faster paced, but also carry their own troubles. What do you imagine your average customer searching for when they look for a company like yours?

Establish intuitive information architecture by considering link exchanges

The traditional long-tail keyword approach relied on the search engine looking for instances of an exact phrase. Since it's still important to build links if you're going to succeed in your search engine marketing campaign, you have to recognize which sources of links are valuable and which ones are dangerous. Some people prefer the illusion that they make rational purchasing decisions rather than emotional ones. According to Gaz Hall, a Freelance SEO : "Social media and business directories like Yell.com will also have details for your business."

Personalization counts: how do plugins fit into this?

Well, it is! For instance, one site could leach all of your CPU cycles, making the response times of all other sites unacceptable. Doing keyword research in advance gives you a concrete way to measure the progress of your SEO campaign. Page speed has been cited as one of the main SEO ranking factors for years.