These Google changes happened in 2011, when Google began to realize what was really happening. Keep refining your approach. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy!

Write a keyword-rich introduction about gateway sites

It can also refer to the overall sitemap of the domain, including links not found in that header bar. It's impossible to exist as an authority unless you also cite outside authorities. OK, here is where the rubber meets the road. Not too many years ago, content quality really didn't matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that's just not the case anymore.

Questions to ask about citations

Register both domains http & https in Google Search Console, including your www and non-www versions. But every once in a while there's that little gem that's been sitting right in front of you the whole time and you didn't even know it. Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with you? Too many anchor-rich backlinks will send your search engine rankings down the virtual toilet.

Start focusing on improving your mobile experience

Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website's credibility, but they may also result in Google penalties (link is external) that will drop your site down the rankings. The amount of documents recorded here is less important than the high quality standard. Google continues to maintain that they don't use keywords in the meta description for ranking purposes. But, when you perform SERP research, what is it that you see? Highlighted keywords in the meta description. Gaz Hall, a UK based SEO Specialist, commented: "Fortunately, there is a simple-but admittedly painstaking-strategy you can use to ensure this outcome doesn't occur."

Rank Content in Google's Featured Snippet

You can use it to spot and correct mistakes. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don't keep repeating keywords through your sub-headings - use variations and natural language to describe your content. For example, "payday loans" is an industry riddled with web spam. Write locally oriented content: It's one of the best things you can do to improve local rankings.