On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. For example, the Google Knowledge Graph emerged as an entirely new way to provide users with information on their given topics. Data mining can be used by companies to build profiles of its best customers. Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword.
How to focus on user generated content
Google rewards human-edited directories, although it does not want to see paid directories that are auto-generated with no human editing. SEO consultants ensure that
the content of the website is original, easy to read, up-to-date and have the appropriate keyword density. A primary feature that keeps a brand strong occurs when it contains something salient to customers, which can come from several sources. It includes ensuring you have a Google Places listing that is perfectly optimized, gaining valuable citations (mentions of your business, URL, and address) around the web (think Yelp and other review sites), and more.
Winning marketing strategies for keyword stuffing
Content can range from a handful of few-hundred-word posts per month to much more massive, interactive, landmark pieces published on a regular weekly basis. Look at how your
landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Many webmasters use titles or descriptions that include words or
phrases like "and more" or "world's biggest selection of." I call these
phrases redundant text, in that they have no SEO value and serve only
to dilute the effectiveness of your page copy. Get rid of them where you
can. This is pure deception, and while it might be forgivable for entertainment websites, it won't be forgivable for your business.
Automatically generate description meta tags based on each pages content
Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. When determining the value of a keyword topic it's important to understand what it will take to drive traffic for that keyword. I used one of the search strings above and focused my query on the marketing automation niche. According to Gaz Hall, a Freelance SEO
: "Marketing agencies usually seek link building help under one of two circumstances."
Short Story: The truth about duplication
Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. For example, some formats
may not load properly on some devices, and others may drag down your loading speed. Strip all useless words. Search success comes from sound strategy, innovative thinking and effective execution.