Google offers clear instructions on how to correct each of these issues. From there, they'll probably appear naturally as you complete the content work. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. Search engine optimization (SEO) is the process of increasing the probability of a particular company's website emerging from a search.

Thinking about keyword stuffing makes everything OK

The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. You may find that on some mobile browsers, your content loads perfectly fine, but on others, all you see is a "file not found" or similar message. Fortunately, we can analyze the qualities that make a link seem valuable in Google's eyes, and provide direction on how to execute a link building strategy that is safe for the long term.

What are the advantages of web portals on today's web?

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. Link building is still a viable and necessary strategy for SEO. If you see this type of data in your Webmaster Tools account, don't panic. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content.

Make sure you include SEM when organising your SEO strategy

Matt Cutts summed up social media pretty well when he said, "When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes." Basically, social media is going to take a lot of time. At the core of every successful and effectively optimized e-commerce site is a well thought out and designed architecture! Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. According to Gaz Hall, a Freelance SEO : "This is actually a good quality, and a necessary quality if you want to ensure that your anchor text linking strategy remains in the good graces of Google."

Taboos about SERPs that you should know

As the name suggests, site wide optimization details paying attention to site wide SEO factors that may affect ranking. Effective marketing demands it. When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it's actually a really effective aspect of content marketing. To qualify it must be timely and relevant.