To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. To help Google find your site, you have to tell them where your site is. Geo-targeting represents a unique and attractive feature of mobile marketing. Make sure the robots tag is included in your meta tags to improve crawling rates.

Short Story: The truth about indexed pages

Rather than focusing on keyword density, you may want to pay more attention to LSI. Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. Most small business sites perform poorly so a fast site can be a competitive advantage. Audit your site for errors at least once a week to preserve the quality of your UX.

Little known ways to improve positioning through the use of Google algorithms

I'm sure you don't want to spend time creating content no one wants to read. As the usage of consumer-generated reviews continues to rise, the marketing challenge will be managing this aspect of consumer word-of-mouth endorsements in ways that enhance brand equity and increase sales. After all, why bother uploading a 1800x1800px image to your website when it'll only be shown as 400x400px? These kinds of tips will always be relevant to a specific target audience, which is why they are excellent for creating evergreen content.

We've reached a tipping point when it comes to SEM

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. When domain names within the gTLD namespace reach their domain expiry date, they enter a so-called expired (or grace) period that lasts for 40 days (if the domain owner does not renew the domain before the expiry date). SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. Gaz Hall, a UK based SEO Specialist, commented: "For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising."

Tell me more about webmaster tools

If it's been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven't already done). If you still don't appear on the SERPs, relax! Google takes some time to crawl and index your website. There is often a temptation to over-optimise page titles and ignore meta descriptions, but these are crucial in driving users to your site. Although thin content was in vogue in the early 2000's and mid-2000's, some ill-informed website owners and SEO experts still think that quickly generating lots of content can get them good search engine rankings. Categories are other components of blogs that can help your SEO effort.