As I mentioned before, HTML sitemaps exist as a page on your site, visible to both human visitors and search engine crawlers. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to 'build links' is to forge connections and offer value to bloggers and other influencers in your niche. Satisfy your users' intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Instead he or she should just be able to scan the page and easily extract the most important takeaways.

Make trust rank your centre of attention

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Developing a comprehensive white-hat strategy is absolutely essential for your business. If your site isn't in proper working order, or isn't optimized for search engines, it isn't going to rank.

Write a description to both inform and interest users taking into account existing backlinks

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. This includes other signals that affect your search engine ranking. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and to stick it out for the long haul. Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword.

Want a thriving business? Focus on bread crumbs

There are a number of on-page optimization strategies that can improve a website's competitiveness within search engines. Brand mentions, with or without a link, are becoming increasingly important as well. So, check out Google's guidelines on AMP to get started. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine."

The best advice I've listened to about ROI

SEO is a fundamental aspect of digital marketing strategies. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one's Google My Business profile. Some can't work without answering questions. Let me be clear: keyword tools are important, and they certainly have a place in the world of SEO.