Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Ongoing content is your best chance to optimize for semantic search. Singleword domain names can sell for millions of dollars.

Are you making these inbound links errors?

Google is "learning" what a good result looks like based on the search query. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Writers and editors who get paid less for their work tend to have lower standards, or less experience overall. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of "what's in" this season.

Establish your position regarding web portals

If you have more content on your site, you get more attention. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. I'm, of course, being a bit facetious. Meta keywords used to be popular back in the day.

Education is the best legacy when it comes to inbound links

The thinking behind this was simple. What are the components of an integrated marketing communications program? Too many link builders get fixated on a single keyword or phrase, and use that as the anchor text for every link they build, regardless of the article housing that link or the nature of the domain. According to SEO Consultant, Gaz Hall: "Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. "

The hidden agenda of site submissions

User experience is fundamental to SEO success because it focuses on providing your audience with the best experience on your site. Speed is a ranking factor on Google desktop and mobile results. It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign.