Avoid italics in HTML. Here is why this strategy works like a charm. It's also important to use keyword identifiers for your brand and company in the page titles of your site, so Google understands who you are-the trick is to avoid too much repetition or any situation that might make a user grimace. The actions you take to optimize your site will have a direct effect on your SEO ranking.

Having fun with keyword stuffing

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. Once your article is published, consumers can follow your link back to your site, resulting in increased direct traffic. If you are trying to increase traffic to your website, long-tail keywords should be an important consideration when creating content.

So lets talk about googlebot crawlers and its importance to digital marketing

There's no right or wrong answer here-just experiment and find out which approach works best for you. All websites stand to benefit from SEO. They were cheap, easy, useful ways to syndicate one article and generate hundreds of links pointing back to your site from other directory participants. One of the best ways to build your following is also the simplest-simply reach out to new people who might be interested in your brand.

Tactics around landing pages

Anything you can pay for, everyone else in the world can pay for, too. You may be excited about your company's 10-year anniversary, but what does that mean for your customers? Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Gaz Hall, a UK based SEO Specialist, commented: "Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. "

The reason everyone loves bread crumbs

It's easy to spot a penalty when it happens, especially if you keep a tight watch over the progress of your campaign. How will you ever know what type of content or which blog post is your most successful if you never go back to audit all of your content pieces? Everyone keeps hearing the phrase "content is king", but what does that really mean? Website owners should take advantage of owning multiple domains.