Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off to the right when you search for one of these things. Basically, you are creating a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. Are you gaining any ROI from the content you've produced?

Nitty gritty SEO

The second situation is more subjective, and has to do with the amount of time that has passed since you last critically evaluated your strategy. There are a few simple ways you can repurpose your existing pieces of content. Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches.

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SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won't notice your page and you won't rank. Craft your content with sloppy grammar, and the article loses credibility. Stay above the fold. This step involves using keyword research tools like the Google Keyword Planner.

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Google searches for open content that is readable and easily navigated. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, "Content is King, Link Building is Queen". Remember, all the hard work you do in building up your links will be for naught if your content is garbage. In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "SEO involves many working parts, from the creation of original content, the following-building elements of social media, the design and structuring of your site, and the posting of offsite links, to name a few."

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Competitive research can help you determine which keywords and phrases your direct competitors are already ranking for. When you input one keyword, multiple keywords or even something as simple as your domain name into the Keyword Planner, Google will give you a list of related keywords. Cultures view ideas and objects differently. Does my page's content clearly and fully address the user's search query?