While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. The diversity of devices available makes it hard to present an all-in-one solution. Whether it's being implemented effectively is, of course, a different matter. This sounds rather elementary - and it is - but it's amazing how many brands take shortcuts and invest in link building without first establishing an inventory of quality content.
I bet you didn't know this about inbound links
Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. Instead, your focus belongs on your main priority-your users. If you're an SEO-newbie you'll probably hear lots of new and complicated terms. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links.
Try to target a hungry crowd by paying attention to sitemaps
But with the rollout of Google Penguin, everything changed. An increasing number of consumers have purchased software that blocks all forms of advertising. Having Google Analytics will help you make business decisions on where you should invest your resources and it can guide you on your SEO efforts. When you create content, you drive leads to your page that are looking for information relevant to your industry.
The hidden agenda behind search engine spiders
Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called "Search Operators." The search operators can be used to drill down on concepts with Google and provide you additional options to find webpages. In today's world, where mobile dominates, the content market is oversaturated, and link building is evolving in strange new ways, are press releases still important? When people hear about how great you are, they head to Google to discover more. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "At a bare minimum, include social sharing buttons on your content. "
Things you most likely didn't know about authority sites
If your website doesn't load very quickly but it used to load just fine, you might be getting thousands of requests per second by a spammer. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. You'll still have to make some onsite tweaks, such as ensuring your meta titles and descriptions are in order, but for the most part, this approach can be implemented by anybody. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following.