As a general rule, no single page of your site should be more than four clicks away from any other page at any other time. Search engines don't want you to know exactly how they rank articles because if you did, you would know exactly how to trick them into giving you top positions. They (whoever they are) say you "need to improve your SEO." ...and they are right! In the early days of the Internet, domain name selection was fairly easy.
SEO on-page best practice
There used to be another channel for articles: the high-quality article sites. It's no exaggeration to
say Google got blindsided by social. The end result is dramatically decreased loading times for all web users, or dramatically increased load speeds--however you want to look at it. They probably dont know exactly what they want or even know much about the subject they are looking up.
Adopt a customer centric view of RSS feeds
In a small business, just one (or very few) individuals will be doing everything. You see, in order
to develop an algorithm which could judge something as subjective as quality, Google recruited human testers and gave them a set of 23 questions to answer about websites that they were shown on screen. Craigslist dominates! Hummingbird, though, is one of Googles first major attempts to satisfy more nuanced searcher intents using geographical data and a users previous search history.
Choose your keywords carefully
Directories contain links to a smaller number of pages (usually restricting the number of submitted pages from any one site), and sites are often reviewed to ensure categories only contain relevant sites. Imagine how much your business could grow if you had a free flow of customers coming to your website, day after day, month after month. Service article? According to Gaz Hall, a Freelance SEO
: "Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone who used your search term eventually ended up buying your product."
Things your competitors know about canonical URLs
Server side = visible to searchbots That's not to say
you shouldn't be in the Yellow article sites. The best thing is that even search engines also considered social media signals in their rankings. This is where your blog comes in.