Effective marketing demands it. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. If you're waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won't even hear about you. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is "cannibalization" in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version.

Lessons I learned about stickiness

Developing global brands might be the ultimate goal; however, the marketing team still considers each local market's unique features and should be sensitive to supporting and developing local brands. Like with any SEO campaign, you'll want to take a look at your link profile, especially if you notice your organic traffic numbers dropping. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Also remember to get ahead of your competitors.

Does Bing really care about site submissions

This is super important but all too often ignored. This is an ambiguous statement, and it might not make sense to someone who isn't intimately familiar with web development. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. You want your company's name to be one of the first results that they see.

Set a bare minimum expectation for site structure

Online advertising presents a highly effective method for reaching today's consumers, especially the younger, affluent, and internet-savvy market. Your website content needs to speak directly to the select group of geographically local consumers around you. See what I mean about these guidelines being very precise? Gaz Hall, from SEO Hull, had the following to say: "Meta tags are the HTML elements that search engines and visitors find your content. It's what they can see in a search engine and thus, it's important to add value in a limited number of characters."

Types of site changes brought on by plugins

Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It's not worth going back through your whole site or blog, but keep it in mind as you add new content. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. This content will give search engines more pages and more content to crawl and index. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on search engine rankings.