Quickly fixing mobile search/usability problems limits the damage; hence, my wish. There's another thing to consider: Although search-engine tricks are not illegal per se -- at least in the United States, no laws directly outlaw them -- it is possible (though quite rare) to get sued by competitors for using such tricks in some circumstances, under unfair-business-practice laws. FIGURE 6-2: The Bing Keyword Research tool. These days, Google is focused on ensuring that top-ranking content serves the user first.

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Nobody wants to fight a losing battle and waste their time and energy targeting keywords for which it is almost impossible to rank, and that is why tools like Ahrefs show keyword difficulty and keyword competitiveness metrics. This results in anything from small tweaks to dramatic changes to algorithms, which are the kinds of things that can move your website from the first spot in a search to position 500 or lower overnight. Instead of pitching your products or services, you are delivering information that makes your buyers more intelligent or perhaps entertaining them to build an emotional connection. SEO is simply the process of getting website traffic from "free" or "organic" search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users.

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PA Opportunity Score: comparison of PA Average against client current PA and return opportunity scores between 100 (highest opportunity to rank) and 0 (lowest opportunity). If you laid out your visits or sessions on a month-by-month basis, you'd see a definite upward curve. TABLE 15-1 Google's Search Console Webmaster Tools This gives you the opportunity to optimize for more keywords, provide a more convenient user experience for your customers, and give more information to Google about how your site is organized.

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Embedding much of the text on your site into images, rather than relying on readable text The downside to guest posting is that usually, you have to tailor your pitch for each blog. These messages are sent to every constituency, including customers, suppliers, and employees. Gaz Hall, a UK based SEO Specialist, commented: "SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer."

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Mobile friendliness is a Google ranking factor on both desktop and mobile, so make sure each of your pages is mobile friendly. How many users visited your website altogether. Many people still think that having a high volume of crawlable and indexable pages is always better. In fact, Google even owns one of the top blogging-tools companies, Blogger (http://blogger.