Think of it like a roadmap that makes it easier for search engines to crawl and index your site. There are some tools and strategies we can use here to make sure we get a good selection of keywords together. When users come back, this means more traffic and clicks, which means more opportunities to sell ad space, increase revenue, and expand the business. Are mobile and desktop SEO really that different, and if so, do you need both to succeed in SEO?

Create a search marketing strategy based on javascript

If this is the first you're hearing of this, you might be tempted to figure out how to place as many links as possible on external sites to build up the authority of your top pages (and your domain overall), but as experienced optimizers know, Google has safeguards in place to protect against this. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. Otherwise, your press releases may blur into white noise, and consumers may trust your brand less. Many local businesses want to improve their results in Google, but aren't sure where to start.

The professional approach to RSS feeds

We'll explore the different marketing tools available, and how they stack up against SEO. Ever had a client claim they just can?t see what they?re getting for the dollars they?re spending with you? Establishing a robust presence there has never been more important, which means a lot more time will need to be spent on posting and engaging there. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page.

Thinking about Google algorithms makes everything OK

Today, on-page SEO is all about creating pages that are optimal for both search engines and the searchers themselves. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Each search engine uses different search ranking algorithms. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "General social networking sites are broadly designed to appeal to all demographics, regardless of gender, age, race, or education."

Unlocking the mystery of 301 redirects

White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. Second, it increases the likelihood that he/she will tell others about the experience, peripherally increasing your traffic. Bigger updates, like Panda and Penguin, were the subject of annual revisits for a time, with 2.0 versions coming out almost exactly one year later, but Google has recently changed this format of release to something more gradual. Connect your site to a Google Analytics account and start receiving great information.