You may also want to avoid including a link with every post-but I'll touch on this in the next section. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. The key to growth is to set yourself up for it by having clean code, optimized pages for usability, and generally decent information for the user to consume. Strictly defined, user experience is the sum total of a user's impressions, feelings, and thoughts as he/she navigates your platform (for the purposes of this article, we'll be referring to a website as the target for user experience design, though any number of interactive platforms could be a worthy substitute).

What can Instagram teach you about web 2.0

If you've written your content so that Google can understand it, you're already doing a great job. Many people believe that if you have a special URL, one that contains the keyword you're trying to rank highly for, you'll be number one on Google. There are quicker methods to build links that involve some capital, including event sponsorships, acquiring companies, creating scholarships, fostering partnerships, applying to the chamber of commerce etc. Here are several benefits it can provide you within the long run.

How Google treats meta description when indexing your site

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site - without it, whatever beautiful building you create won't be as sturdy as you'd like.

Warning: These mistakes could destroy your webmaster tools

This can be social media backlinks, for instance, or different communities. On a more common level, if your hosting is unreliable, site outages could disrupt your site's appearance in SERPs. Your mind works that same way; embrace it. Gaz Hall, an SEO Expert from the UK, said: "But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets."

Ways to tell you're suffering from an obsession with white hat SEO

Remember, as long as you're posting on highly authoritative and industry-relevant sources with a diverse and appropriate style of links, you shouldn't have to fear a penalty from link building. You may want to think about hiring a web designer if these tasks are outside your realm of expertise. How does Google differentiate between good and bad content? For example, a caching and file minification plugin like W3 Total Cache (for WordPress) can be useful.