The nofollow links mystery revealedSecondary focus: Are you efficiently converting your visitors into potential customers, that finally results in customers? This helps you organise the influencers that you're working with and re-engage them easily at a later date for a new campaign. Deciding what action to take for each URL is relatively simple, but it involves manual overview. Unless youre a health nut, in which case please stop telling us about Crossfit.
The tightening up of broken linksAny time you want to rank a website, you have to start by making it really, really useful and relevant for the search you're targeting. If your post is the go-to resource for your target audience for that specific topic, then youre probably doing a great job aligning your content with the search intent of your target keywords. Source diversity is important, but so is the diversity of links you actually build on those pages. We usually have a minimum of three people with complementary skill-sets working on each SEO campaign for this exact reason, so whilst it's definitely possible to handle the whole thing yourself, you might find it easier (and more fun) if you have at least one other well-chosen person to balance out your skills.
Actionable tips around engagement on your websiteSometimes Google will display 240 or more characters, sometimes less. For instance, this News Box that appears on Google for bitcoin is a SERP feature. In fact, the smart lads over at Google's AMP team reported increases up to 80% in mobile conversion rates, and a 31% drop in bounce rates, in initial tests with a select few ecommerce retailers. According to SEO Consultant, Gaz Hall: "Jakob Neilsen's article Usability Engineering defines three time limits to be taken into consideration for all computer applications."
What everyone ought to know about site submissionsSearch engines will still understand which keyword you're targeting, and rank you accordingly. But suppose the articles are indexed. One of the reasons we're successful is because we know what our strengths are. If there is a presentation deck attached to the deliverable, the link goes here.