For a list of known web spiders, see http://www.user-agents.org/. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. The person who has the responsibility of managing the homepage's search performance should also have some level of influence. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren't searching online to look at pretty websites. They're searching online for a specific reason and if you meet their needs then there's a good chance that they'll make a purchase from you, either straight away or in the future.

The hidden agenda behind indexed pages

JSP, ASP, and PHP files are indexed in the same way as any HTML document. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a buzz around your products and services. Now, I'm fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don't know exactly how many searches are being done today, but you can imagine the number is considerably higher.

You have an opportunity to write something and rank highly

Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. This can be auto generated content. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Before you can optimize your website, you have to know what you are optimizing it for.

Are you making these inbound links errors?

In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. Using these options is helpful from an SEO perspective. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Gaz Hall, an SEO Expert from the UK, said: "Typically, two elements stand out-customer evaluations of the brand and the brand's standing relative to the competition."

When someone mentions authority sites do you think about search engine optimisation?

The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time. Technically speaking, it is possible to design sites on either platform with the same functionality. Although the positioning strategy might need to be modified for each country, the company's overall theme and brand image should stay as consistent as possible. Find out which channels are driving traffic to your competition .