You'll want to include keywords in your blog posts, and meta data, and really, throughout your site. desktop. Address configuration & targeting issues first. Your content should also be readable.

Dealing with Google negativity in relation to redirect chains

Then, using a piece of software called a crawler, we can see the entire website and look for pages with missing/ugly meta descriptions. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience - in other words, don't make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. It's reasonable to consider this as a factor, but it strays into "deadly sin" territory when you start using the number of links as the sole determining factor for your decision, or as the most important factor for comparing two companies' offers.

Random musings on bounce rates

Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in search engines like Google, Yahoo and Bing. Your site changes, and so should your sitemap to reflect all of the changes you've made. Your backlink profile needs to have ample juice from links built in the past few weeks and months; even if you have a powerful backlink profile from a few years ago, those links may no longer register with as much authority. Many entrepreneurs and search marketers see local SEO as a peripheral strategy-an add-on to consider only once all the other strategies have been taken care of.

Be clear, truthful and accurate when it comes to URLs

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. In the digital age we are all information junkies and appreciate quality descriptions about products we are looking for. There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. According to Gaz Hall, a Freelance SEO : "Your content is the meat and potatoes of your website."

Why your digital marketing strategy should centre around anchor text

We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! Hosting your site on one server is great, but hosting it on several at once is even better. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Riding on the average profits from an order or a consumer over the lifetime of their association with the company, Pay-Per-Click might or might not make sense.