Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business's website, read blog content, and inspect social media posts. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, friendlier URLs for those that want to link to your content. Your focus should be less on your rankings and more on getting traffic to your site that turns into customers.

Making the most of SEO by making changes to offsite SEO so that you understand whats going on

No two media plans are alike. Tailor your meta description to the website, and down to the page that is designed for your users. And always keep in mind user intent while integrating the above-discussed optimizations. The easiest solution? Make sure you link to your About Us and/or Contact Us page in either your main or footer navigation. Google's algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like.

Is link building an essential ingredient for any web site?

With a global economy more businesses are going online now. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you're using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. They don't understand that it has an impact, how to leverage it, what to do with it, why it has the value that it has, and frankly why you can charge someone $5,000 for a service where someone else is saying they can do it for 50 bucks. It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content.

Put yourself in the SEO driver's seat

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You can get started with Google sitemaps and other webmaster tools by visiting Google at google.com/webmasters/tools."

Winning marketing strategies for canonical URLs

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn't visit the source site? Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. This format may be found in highly competitive markets in which intense rivalries exist between competitors.