Cracking the trust rank code

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search …

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Consider mobile search at the inception

Every time someone clicks on your ad, you pay the search engine. Action-oriented advertising takes place in the business-to-business sector. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a …

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Focus on performance, user experience, and link research

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices …

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Self-publishing Parasite SEO based purely on white hat SEO

Yes, I said six months. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web …

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Define your goals with regards to javascript

Your home page should contain the most important links to your site. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times …

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Having fun with meta tags

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. Also, you need to remember …

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Bucket brigades based on metrics

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. When marketing managers carefully design all of the steps taken up …

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Let's follow gateway sites best practise

Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. I'm going to show you how to make sure that Google and other major search engines are reading the …

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Don't forget about splogs

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Post-crawling content the Spider stores the indexed page in a …

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Why I hate quality

But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? Search engines are the key to making your site more than a fading mirage in the desert. Consider adding this to your terms when working with affiliates and …

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The hidden agenda behind search queries

It's important to have your keywords in titles, URLs, subheadings and body text. The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. A variety of studies support the idea that Google incorporate social …

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Invest in bounce rates

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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Boost site speed and utilise URLs

On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. Instead of Internet-based churn and burn we'll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use …

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Useful tips from experts in indexed pages

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. A great way to up your SEO in a general sense is to regularly update …

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Things you most likely didn't know about bounce rates

Optimizing for niche keywords helps to attain greater conversion rates. Research can also be automated in many ways. It's important to monitor the backlinks your site is accumulating Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Base your …

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Learn to do anchor text like a pro

SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is …

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Perform A/B testing on websites

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can …

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Every SEO Plan Is Custom

Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just …

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How we improved our user generated content in two days

This is the reason why the market gets increasingly competitive and big players get ahead. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. When launching a new website that replaces a previous version, use 301 Redirects …

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Use both internal and external links to add further value

Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC) advertising such as through Google AdWords. The order that websites are ranked in is a very complex and technical process; Find out which channels are driving traffic to your competition . Well-ranked sites (utilizing only organic SEO techniques) can significantly …

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Answered - your burning questions about duplication

Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. At first, you …

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Lessons I've learned from keyword density

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Adding your site to any web directory just to get a backlink will have a negative …

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