Everything you need to know about sitemaps

Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it's better to do business on a crowded street corner than it is to set up shop on a deserted island. In some instances, computer simulations …

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What can you do about comment spam right now?

Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. In time, that will be sufficient to build your audience and capitalize on the search traffic that comes from those highly-specific, long-term keyword phrases. This may surprise you, but users narrow down …

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Things to avoid when dealing with URLs

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. A common myth is that keyword density is the major determinant of a webpage's Google search ranking …

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Measure and Improve by paying attention to analysis

Both options might be too much for the average small business owner, especially if your small company is still in startup mode. Yahoo! Rather than building any links directly on outside sources, you'll be calling upon your audience to do all the work for you. Choosing to be involved with …

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The lazy way to splogs

And guess what? You don't have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. Study keywords - not actual content - of your …

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The latest trends in conversion rates

No matter what niche you're in, there are only a finite number of websites from which a backlink is likely to move the needle. If your page includes large images, use a tool like Squoosh, developed by Google Chrome Labs, to compress and reformat your images. Another valuable way to …

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Proof That SEO Is Exactly What You Are Looking For

Header tags are HTML elements (H1-H6) used to identify headings. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Your keyword list should be a living document that you …

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Cracking the ROI code

For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less). Individuals do not have to type a reply or send a video - they can simply talk into their phones. Paid results are auction priced advertisements & are produced for as long …

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Keyword Intent Is Keyword Optimization

I believe that the effects of onpage optimization are paramount given the latest changes to the Google algorithm which are looking for natural language and targeted content. When an ad convinces consumers of a brand's superiority, persuasion has taken place. Links to sites you don't control should be regularly monitored …

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Make Your Website More Friendly to Search Engines by considering webmaster tools

Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. In …

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Address the Audience Directly

You can network with other SEOs as well. Remember that image quality is a vital engagement factor. Be careful not to sacrifice it! We will focus on its important and necessity in digital marketing in this article. On the other hand, if you thin content, search engines will not be …

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Cracking the trust rank code

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search …

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Consider mobile search at the inception

Every time someone clicks on your ad, you pay the search engine. Action-oriented advertising takes place in the business-to-business sector. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a …

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Focus on performance, user experience, and link research

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices …

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Is the use of temporary cloaking judged to be good practice?

The audience, mostly people with long experience in direct marketing, sat with either amused or annoyed expressions. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it's long-form content. So, we focus on creating what we call "keyword …

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Self-publishing Parasite SEO based purely on white hat SEO

Yes, I said six months. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web …

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Define your goals with regards to javascript

Your home page should contain the most important links to your site. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times …

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Having fun with meta tags

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. Also, you need to remember …

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Bucket brigades based on metrics

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. When marketing managers carefully design all of the steps taken up …

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Let's follow gateway sites best practise

Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. I'm going to show you how to make sure that Google and other major search engines are reading the …

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Don't forget about splogs

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Post-crawling content the Spider stores the indexed page in a …

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Why I hate quality

But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? Search engines are the key to making your site more than a fading mirage in the desert. Consider adding this to your terms when working with affiliates and …

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The hidden agenda behind search queries

It's important to have your keywords in titles, URLs, subheadings and body text. The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. A variety of studies support the idea that Google incorporate social …

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Invest in bounce rates

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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Boost site speed and utilise URLs

On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. Instead of Internet-based churn and burn we'll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use …

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Useful tips from experts in indexed pages

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. A great way to up your SEO in a general sense is to regularly update …

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Things you most likely didn't know about bounce rates

Optimizing for niche keywords helps to attain greater conversion rates. Research can also be automated in many ways. It's important to monitor the backlinks your site is accumulating Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Base your …

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Learn to do anchor text like a pro

SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is …

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