Google does not like automation when it comes to building the main content of a text-heavy page; that's clear in 2018. Company leaders expect tangible results from promotional campaigns and marketing programs. You should have some level of knowledge of them and in some cases you probably will grow an …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search …

Every time someone clicks on your ad, you pay the search engine. Action-oriented advertising takes place in the business-to-business sector. Links may very well become "democratized" as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a …

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices …

Yes, I said six months. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web …

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Removing …

Your home page should contain the most important links to your site. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times …

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page's content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. Also, you need to remember …

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. When marketing managers carefully design all of the steps taken up …

Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. I'm going to show you how to make sure that Google and other major search engines are reading the …

Besides keywords, what determines how well your pages rank in search results? Shared hosting is also known as virtual hosting. I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. The opposite is also true.

Find a simple …

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Post-crawling content the Spider stores the indexed page in a …

But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? Search engines are the key to making your site more than a fading mirage in the desert. Consider adding this to your terms when working with affiliates and …

You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. Keyword density refers to the number of times a particular keyword is used in the content of your website. I'm not talking …

While there's no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. It's important to monitor the backlinks your site is accumulating Focus on your customers, and take the right logistical steps to make …

It's important to have your keywords in titles, URLs, subheadings and body text. The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. A variety of studies support the idea that Google incorporate social …

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want …

For a list of known web spiders, see http://www.user-agents.org/. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. The person who has the responsibility of managing the homepage's search performance should also have some level of influence. Everyone likes to …

On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. Instead of Internet-based churn and burn we'll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use …

Ideally, no page internal link should be a standalone. This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. When selecting keywords, you should also keep the purpose of your website in mind …

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. A great way to up your SEO in a general sense is to regularly update …

Optimizing for niche keywords helps to attain greater conversion rates. Research can also be automated in many ways. It's important to monitor the backlinks your site is accumulating Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Base your …

SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is …

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can …

Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just …

This is the reason why the market gets increasingly competitive and big players get ahead. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. When launching a new website that replaces a previous version, use 301 Redirects …

Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC) advertising such as through Google AdWords. The order that websites are ranked in is a very complex and technical process; Find out which channels are driving traffic to your competition . Well-ranked sites (utilizing only organic SEO techniques) can significantly …

Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. At first, you …

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although …

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Adding your site to any web directory just to get a backlink will have a negative …