When you use great tools like Google Analytics, you can be sure that you're writing content that you know your audience will want to read. Onsite content can factor heavily into your overall domain authority, so make sure each of your pages is up-to-date and well-written. Proper keyword research and …

As a general rule, no single page of your site should be more than four clicks away from any other page at any other time. Search engines don't want you to know exactly how they rank articles because if you did, you would know exactly how to trick them into …

Otherwise, well assume youre OK to continue. How SEO Works... Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result... Onsite - your content and website infrastructure targeting the best keyword clusters matching existing content …

Create a nicely keyworded label or short description of the video; The most important thing with a trust or brand problem is to never try to squash the truth. Make sure to budget appropriately. Set up your site (or sites if you have a few) in Google Search Console first …

It minimized the impact of many Googlebombs; We will keep you posted as we dig deeper into the sites affected by the algorithm update and diagnose the reasons for the drop in rankings. You might also allow other people to embed your video into their sites; Always write for your …

These bots follow links on the pages and then index them into Google's database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. How many times a certain keyword is being searched for each month. The URL address suffix (the last part, not …

The subjects of searches range from plumbing to roofing to health care and cosmetic surgery. Just be aware that this isn't always a benefit-more on that in the cons list. If you have a lot of quality content but no backlinks, you're missing a key ingredient. Then, and only then …

Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. Even if you know this outside agent has your best interests in mind, it can be intimidating and nerve-wracking to think about. The movement from desktop computers to laptops, tablets, and …

You can see the link, other visitors can see it, and the link works when clicked, but search engines may not read the JavaScript, so they may not know there's a link there. Setting up a message board -- also known as a forum or bulletin board system (BBS) -- allows site …

With all of the Google Panda updates, it is extremely important that your content is unique and relevant. What kinds of phrases are your competitors using throughout their websites? Moreover, in today's time where the world can shift almost as fast as in a blink of an eye, it is …

Google loves links. However, customers in the US want to buy in dollars whereas customers in the UK want to buy in pounds. The fact remains that knowledge of one's domain and the tools out there is vital to success. Google Images automatically generates a title and snippet to best …

Doing so can devalue user experience, increase page loading times, and decrease your domain authority in Google's eyes. Dwell Time: Focus on ways to get visitors to stay on your site longer. Because each type of keyword has advantages over the other, I highly recommend pursuing both over the course …

If they allow it, then 1 to 2 links within the first 300 words of the guest post is ideal. Note: Avoid keyword stuffing. If not, now is the time to do so. There are numerous benefits to dedicated server hosting.

Make bounce rates the focal point of your marketing …

You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. Remember, earning rankings in Google …

In the next section of this guide we are going to learn about off-page optimization and how to leverage off-page to skyrocket your website to the top of the SERPs. Google decides the order of all search results through a series of algorithms. By creating more engaging and effective SEO-focused …

Such content doesn't provide regular traffic. In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. But not all is lost if you're dealing with slow loading times. Keyword Research is the first and foremost step that should come to your mind while beginning with …

What about content you've written recently that is not ranking? You will still need to do keyword research and delve into the specifics of what your competition is doing, of course, but the majority of your time will be spent creating original high-quality content that demands to be read, commented …

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Historically, guerrilla marketing offers one of the most successful alternative media marketing programs. Presently, it has been noted that the search engine giant is looking to deliver the right …

Header tags are not as critically important for your site rankings as they used to be, but these tags still serve an important function for SEO. Alternative text is used by screen readers for blind people and descriptive text for Google. If you put effort into it and time it …

Again, it's a good trigger to reach out and remove them. Content is essential for attracting backlinks to your domain. In addition to penalizing sites for using inappropriate optimization techniques, they've simultaneously enhanced the search experience for those browsing the web. Only 16 percent of internet users read an article …

Social publishing isn't just about getting eyes on your latest and greatest pieces-it can also be a way to revitalize an older piece that has lost momentum, or make sure all your followers see all your content at some point in time. Each meta description should be uniquely crafted and …

Your GP will probably be able to diagnose Osteoarthritis if you present with these symptoms and signs. Your GP may examine your joints to check for tenderness, swelling and bony growths and may want to see if your movement is restricted. Your GP may also ask if your joints ‘creak …

They won't kill your SEO campaign, but they won't help you either. PR brings these two aspirations together to form an interdependent relationship with mutual benefits. Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can …

This looks at how many people click through to your site compared to how many times your site shows up for a particular keyword search. The more you keyword stuff, the lower quality content you'll be deemed to have, and the lower your ranks will sink-eventually to the bottom. You've …

Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google's most important ranking factors for sites to show high up in search results. These links show authority. It's almost as if the other site's link is …

If your business is in the UK and you are selling into the US you could be going home just as the US traffic starts so you will need to consider how you handle customer service from an international perspective. Never sell yourself short and never assume anyone knows your …

Be aware that any search engine spider contains "time-out" code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting provider is slow, this could present a real barrier to your full site being indexed. When designing your site …

You should also make sure the keyword is usable. The concept of affect referral suggests that consumers choose brands they like the best or the ones with which they have Although the measurement is still at an early stage, it's still useful to understand the difference between text and voice …

Content creation is a valuable asset to your SEO campaign. Domain age is a ranking factor. Cookieless domains are useful because a browser can connect to more than one at a time. Your hosting provider may also provide tools that you can install such as an antivirus.

Propagation of relevance …

As a result of the update, you're ranking lower. Bad SEOs look to 'gurus' for advice and guidance. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing to pull a similar stunt in their link building process. You'll see the page …

SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because I feel each hour of learning has paid itself back over and over again. Momentum means running …

Updates matter because they affect how search works in general, including how your site is displayed and how users interact with it. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create …

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. Keep reaching out to new influencers. Any new pages or significant amounts of information added to a webpage are noted by Google. Optimize your page speed.

Making the most of …

After all, your dish must appeal to readers for you to rank high. Using high-quality and compelling images throughout your content helps break up some of the text while also working to keep your audience engaged. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change …

You probably thought of cutting corners and hiring inexperienced people to do the job for you, and that likely won't get you places or raise your ranking effectively. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. You can hire yourself an SEO expert who is well-versed in what's necessary to gain momentum in an SEO campaign …

SEO and content marketing go hand in hand. In the olden days of SEO, meta descriptions were important parts of optimization to get right. Always try to think about what your users are looking for, their wants and their needs. You will not be able to control when Googlebot and …

Even if the Page load speed wasn't a ranking factor it's still important if you are serious about delivering the best quality to your readers. While hardly a normal standard deviation from mean performance in the conventional sense, self-reporting by the application is actual rather than trending in comparison with …

It doesn't hurt to have a sitemap and it also improves your basic SEO. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons …

Link building outreach is similar. You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. In order to avoid any penalties it is a best practice to nix pages …