Segmentation by Geographic Location

What kinds of phrases are your competitors using throughout their websites? My solution: start a company in the United States and use a U.S. You've got to understand that authority, niche-specific and generic blogs that publish related content can do the same. As long as you can pay for …

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Make web crawlers the focal point of your marketing efforts

Worst of all, if your website gets a reputation with Google for allowing, promoting, generating, or otherwise engaging in SPAM-based activities, they may just decide to de-index your website, which is a fancy way of saying "Now you see it, now you don't". If you rank well for a keyword …

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Why most people will never be great at onsite SEO

It is unclear how long this reverberation period lasts, though experiments suggest it lasts at least a few weeks. With new updates coming to the Fred Algorithm and Google Panda, you may find that irrelevant content does not convert to business and benefits you desire. This has a lower risk …

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Mobile-First Indexing: Fix issues around disavow

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. In addition to identifying trends, marketers take …

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Aligning your goals in relation to duplication

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. Generally, these long-tail keywords take the form of sentences, such as "the best …

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Is analysis a Google ranking signal?

Under this definition, link building is exactly what it sounds like-it's the process of tracking down external sites and manually building links that point back to your own in a deliberate effort to increase your rank. By adjusting the title we help Google to understand the relevancy between the landing …

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Dealing with Google negativity in relation to trust rank

Instead of clustering a dozen links to build at the start of every month, consider spreading them out to build three or four every week. Many people have gone through the same experience. Any perceptive SEO professional will tell you that although off-page SEO is a major ranking determinant factor …

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Can social media help improve my search engine placement?

Hence, the need for a professional SEO company and its affordable SEO services is undeniable for online success of a website and business associated with it. While it's true that having a dedicated page for a product or service will increase your rank for that product or service, adding a …

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Is rich snippets a Google ranking signal?

Set mobile page scaling properties on each page so your pages are mobile-friendly. Once you've started your local SEO effort, the next stage is more aligned with the rest of SEO - creating content for your audience. In this case, we're looking to create content of interest to a local reader …

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Never underestimate the influence of authority sites

Each search engine uses different search ranking algorithms. Unlike rich snippets, which are simply search results with extra context, featured snippets appear at the top of the results page above the number one organic search result. To help you make the most out of your Ahrefs subscription, we asked 97 …

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Google ranking factors can be affected by CTR

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. The header is given more weight than the footer and typically the body text is given more value than both (since that is …

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Make the most of SEO by really understanding text links

More narrowly, SEO seeks to tweak particular factors known to affect search engine standing to make certain pages more attractive to search engines than other web pages that are vying for the same keywords or keyword phrases. Links are a crucial factor for high rankings in Google's organic results. They …

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The steps needed for putting blogs into action

You can use off-page optimization to improve your website's reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as "link building." Gatekeepers are individuals who control the flow of …

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Going deep into the aspects of Search Engine Marketing

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. the coming year is shaping up to be …

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Farm land financially

My research homes in on just one aspect of this resource race: a growing interest in farmland on the part of the financial sector. The giant US pension fund Teachers Insurance and Annuity Association (TIAA), one of the largest players in the emerging farmland investment sector, illustrates how recently financial …

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The diffrent types of thinking

You can think about the brain as having two types of thinking: one is deliberative and the other is reactive; it’s a useful metaphor for a complex underlying process. Our reactive thinking (aka intuitive, or System 1) is blazingly fast and automatic, but we’re generally not conscious of …

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Social issues and how to spot them

Often these behaviors relate to big-picture social issues like health and wellness. When we design products that support these behaviors, we help the individual and impact our society at the same time. Oracle Utilities’s Opower and Google’s Nest, for example, are products that help individuals decrease individual energy …

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When auditing your site, take time to think about blogs

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that …

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Clove Creek

Near our little house in the woods runs a lovely rushy stream, Clove Creek. While it’s often brisk and prosperous, it takes a huge spring thunderstorm to understand how such a modest flow could carve out the dramatic and beautiful area known locally as The Gorge. Find cool things …

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Why SEO and Content Projects Fail

Over the years I've seen so many disconnects and underutilization of SEO and content creation, which made brands lose money. As an SEO Services subject-matter expert and enthusiast, it was hard to not take personally so many claims that SEO was bunk science and didn't work; yet when I'd probe …

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The dead mannequin

The figure in blue overalls to which he referred at once drew every eye. It was not elegant or elegantly disposed, as were the others in that window. And there was something else about it that provoked a sudden shriek, and a flop, from someone in the crowd. Most of …

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The ugly truth about forums

Engagement can be built by offering incentives andreasons for the consumer to interact with a company. It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. Consumers seeing an advertisement in a different …

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Apply these secret techniques to help with javascript

Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of Search Engine Optimization process. A little known yet enormously effective strategy for improving the results from local search results is by using reviews to …

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Double Your Profit With These Tips on widgets

You can install plugins on WordPress to protect your site such as the Google Authenticator Plugin or just simply create a very strong password that combines numbers and characters. Get an outside opinion if you can. YouTube is like any other social media network. It takes regular usage, quality content …

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Are we devoting time and money to the right channels?

Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there's a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website …

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What can you do about page rank right now?

If your posts are getting less detailed, more rushed, or otherwise less useful for your readers, it could trigger a signal to Google that you aren't as authoritative as you used to be. When you create your SEO content be sure to give users what they are looking for. If …

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Unheard ways to achieve success with keyword stuffing

Libraries must acquire books as they're released, updating old copies and adding new copies, to keep the most recent information on the shelves. You can also earn high quality backlinks by using highly relevant sources to your industry. Capturing a viewer's attention continues to be difficult. For a search program …

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Self-publishing Parasite SEO based purely on link exchanges

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google's SEO ranking algorithm. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web …

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How to reinvent quality without looking like an amateur

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Use headings, lists, and bullets. Around 2009, Google began a major crackdown …

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Let's follow quality best practise

With the exception of paid search and paid ads, all the other tactics intertwine and affect each other. Once a company adopts SEO as part of its online strategy, everything becomes easier. Google searches for open content that is readable and easily navigated. There are a lot of links floating …

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What everyone ought to know about quality

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn't? What if the traffic to your blog is (slightly) decreasing? What do you do? When a search engine spider crawls your website it cannot rate its design nor measure …

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Auto anchor text

Honestly, I wouldn't suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your 'velocity' or the time passing and frequency of links procured rises too fast - it will look fishy and unnatural. In the early days of the Internet, domain name selection was fairly …

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