Actionable tips on content and Twitter

This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. Spammers often use automated methods for distributing these comments to a massive array of sites, where some of them inevitably stick.Not only is this an extremely ancient method …

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Make sure your SEO checklist includes indexed pages for best results

But for the most part, comment-based links have no place in a modern campaign. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. How do you ensure users have a positive experience? Unsurprisingly, larger companies tend to outspend smaller firms when it …

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Things to avoid when dealing with mobile search

Don't forget about your customers. See this page for more information on titles and the description snippet. Recall your own search behavior on Google. You want to engage your audience and draw their attention to your website, where hopefully they?ll be inspired to explore your products and eventually make …

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The tightening up of topical trust flow

Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Just don't use this to try and cover up …

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Study your competitors' linking profile

Utilizing a combination of both video and slideshow (if executed correctly) would make for a significant uplift in time on page and interactive metrics. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content …

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Discover the connection between user experience site submissions

Local SEO services can help any kind of industry, from a small craft store in town to an obscure restaurant in a city alleyway. This marketing strategy doesn't just work for retail and hospitality businesses either, but can drastically help to attract attention to your service business as well. If …

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Things your competitors know about web portals

Deception is never the basis of a sound business strategy. Subsequently, the market response from 'A' will be compared to that of 'B'. The technical side of international e-commerce continues to be challenging. Cater to your strengths and upload unique material such as videos, pictures and audio files which people …

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You may be asked about link bait in your marketing interview

Find out how to verify a Google My business listing here. Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. If you don't follow the search rankings of your website and don't know how particular keywords …

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Tell me more about forums

Keep it natural. It's because heavily keyword-dense backlinks truly are a spammy tactic. The same thing applies online. Make no mistake, the customer frame of mind and intention behind their query is vital.

Is the use of temporary keyword research judged to be good practice?

Don't deceive your users or …

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Make link bait a priority

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like 'furniture', 'online shopping' is a very difficult task. In fact if you know how to optimize long tail keywords, you …

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Reasons why you cannot fully understand inbound links

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. 'Mobile indexing first' means that Google will look at the mobile version of your site to decide how high you should rank. Search engine optimization …

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Can I use mobile-friendly to help rank my site?

Search engine experiences are becoming increasingly personalized. That's why it's important for businesses to focus on long-tail and location-based keywords-so that audiences can find your company based on the exact value and service that you provide. The search or query interface is your door to the SERPs. Google doesn't care …

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Things you most likely didn't know about authority sites

While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all …

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Hidden facts about organic links

Aligning a brand's message with an influencer's motivation will be the key to success. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. For example, you may need to remove embedded text on your pages, or remove links that were built using suspicious sources. Knowledge …

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Why I hate SEO campaigns

However, because all inbound links will support your domain authority and increase both your national and local ranks, it's unwise to limit yourself to only local sources. It's rarely a good idea to include more than one backlink in a single post-doing so makes your effort riskier in exchange for …

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How to learn about Google algorithms in a few hours

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... However, it's possible (and, in fact, quite common) to have duplicate content on your site even if you've never plagiarized …

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Rank Content in Google's Featured Snippet

These Google changes happened in 2011, when Google began to realize what was really happening. Keep refining your approach. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not …

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Search engine health checks should look at SEO

Taking it a step further, assessing what's currently trending in terms of topics, and basing your meta description's phrasing on that can help nail down what may be best for your brand. This part of why having a blog can help build authority. However, you have a lot of options …

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Unlocking the mystery of 301 redirects

Think of it like a roadmap that makes it easier for search engines to crawl and index your site. There are some tools and strategies we can use here to make sure we get a good selection of keywords together. When users come back, this means more traffic and clicks …

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Its all about authority sites

A marketing firm (the reseller/client) will sell link building services or broad SEO services to an end client for a specified price. A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to …

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Can blogs make a huge difference to search engine optimisation?

Think PowerPoint style, not essay. Check your indexed pages (using a site: search) & crawl your site to find duplicate content issues. Typically, people visit Google to help them solve a problem or they're looking for a specific product. During this phase we also perform tasks like keyword research (for existing …

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Things about LSI you have to experience yourself

Offsite SEO is a complex web of habits and exchanges more akin to relationship management than construction. Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. As I mentioned before, Google rates the relevancy of the landing page with regards …

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Hidden facts about sitemaps

The problem is compounded on mobile devices, since Internet speeds are usually much lower, so you'll have to do double duty here. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by …

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Who else wants to be successful with metrics

If you're a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you're a relevant, trustworthy business. There …

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Short Story: The truth about doorway sites

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

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Aligning your goals in relation to blogs

Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. What are your brand's strengths? Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. If you have large sections of duplicate …

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Things your competitors know about hits

Humor causes consumers to watch, laugh, and, most important, remember. By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. When buying domain names, you should consider several factors, including …

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Creating a Website on Your Domain

But Google's algorithms have never been perfect. Plus user behavior and technology is always evolving. Marketing appeals made to people in a geographic area or region is geo-targeting. Occasionally, social media buzz creates a situation in which the marketing team should react immediately. Any change you make to your site …

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When auditing your site, take time to think about web 2.0

Add structured data markup in your website's code to include vital business information for Google to find and showcase. Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. Some advertisers emphasize the principles present in variability theory, which suggests that variable …

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Unheard ways to achieve success with keywords

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title …

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Take care when dealing with backlinks

Marketing managers specify the company's consumer and business market segments. Not too many years ago, content quality really didn't matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately …

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Read this controversial article and find out more about RSS feeds

Using structured data, you can serve Google your address details in the most convenient way. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day …

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Understand Why Keyword Stuffing is Bad

Also remember to get ahead of your competitors. The Meta Author tag is optional to use for your website but we know that Google is using this tag to pass authority to specific content, influencing it's ranking in search results. Initially, your page rankings could be in a state of …

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Learn to do anchor text like a pro

Understanding media viewing habits in international markets constitutes an important part of a successful SEO program. Are they keywords related to my lead-generating content? Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can …

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Create an Engaging Web Presence by the use of metrics

They are money hungry and aren't looking out for your best interest. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google's eyes. It has been considered a standard SEO best practice for years to eep meta descriptions at around …

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Reasons that people rely on landing pages

One should always keep an eye on those who want to take your spot. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. They first launched Google Wave, which was a copy of Facebook, but it failed within …

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