The evolution of web crawlers in SEO

Another option is through affiliate marketing. Sometimes it?s easier to articulate your thoughts and insights in a ?rough draft? audio or video form before turning into written content.Even if you acquire tons of back links to a given page, if the content doesn?t fit the pattern of …

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To get fast rankings, you need citations

It's cost-effective and generally low maintenance unless you're offering a reward. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Both long-form and short-form content have advantages and disadvantages, so you might as well keep focusing on the type that works best for …

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Make LSI a priority

Duplicate content is your website's worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. I never block Google from working out my own content. When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes the …

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Update your link bait on a regular basis

Based on context, they begin to assign keywords to pages. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Instagram enthusiasts tend to be young, wealthy, and female. But …

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Learn to do link exchanges like a pro

You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. When the layout and content are not appealing, around 38% of users stop using a website, according to a …

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The worst advice I've heard about sitemaps

A canonical URL, sometimes referred to as a canonical tag, is an HTML attribute that tells search engines where to assign the search value, or link juice, for pages with duplicate or very similar content. URLs are great real estate for keywords. Add keywords to them so Google has an …

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Tell me more about webmaster tools

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. To help Google find your site, you have to tell them where your site is. Geo-targeting represents a unique and attractive feature of mobile …

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Hidden facts about Google algorithms

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer …

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Don't forget about content

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that's not always in your best interest. Spending time chasing a tiny SEO …

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Does the Yahoo indexer really care about site submissions

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Brands carry both tangible and intangible …

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How to focus on non reciprocal links

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren't designed to be search friendly. Search …

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This year will be the year of keyword stuffing

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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Try to target a hungry crowd by paying attention to LSI

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Defining primary marketing objectives establishes targets such as higher sales, an increase in market share, a new competitive position, or desired …

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What are the advantages of link bait on today's web?

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Sometimes it's the channels the content was published on. Other times it's a mixture of things …

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How we improved our link building in two days

Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine When it comes to SEO, creating descriptive, keyword-rich file names is absolutely crucial. The solution to this issue? Deceiving users …

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Is this the end of site submissions as we know it?

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. The best way that you are going to make your website rank in search engine results pages is to create …

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The latest trends in anchor text

Private brands and private labels have grown in usage. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link …

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Lessons I've learned from webmaster tools

Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most …

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Why most people will never be great at white hat SEO

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. When done well, social media …

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Grab readers with headlines

Emotions and other feelings can lead to poor choices. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Publishing pages …

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Clarification about citations

SEO success relies heavily on the keywords you choose to target. Don't be too focused on creating backlinks, instead focus on the END Goal. Brand infringement remains both a domestic and international problem. A PURL contains a personalized preloaded web page that contains the customer's personal data, contact information, purchase …

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Aligning your goals in relation to splogs

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. What browsers will …

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Tell me more about page impressions

The person who has the responsibility of managing the homepage's search performance should also have some level of influence. An SEO keyword is a popular search term your core audience looks for on a regular basis. One issue often cited by those who believe links aren't as important to SEO …

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The lazy way to cloaking

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject …

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