Hidden facts about Google algorithms

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer …

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Don't forget about content

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that's not always in your best interest. Spending time chasing a tiny SEO …

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Does the Yahoo indexer really care about site submissions

The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Brands carry both tangible and intangible …

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How to focus on non reciprocal links

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren't designed to be search friendly. Search …

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This year will be the year of keyword stuffing

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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Try to target a hungry crowd by paying attention to LSI

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Defining primary marketing objectives establishes targets such as higher sales, an increase in market share, a new competitive position, or desired …

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What are the advantages of link bait on today's web?

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Sometimes it's the channels the content was published on. Other times it's a mixture of things …

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How we improved our link building in two days

Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine When it comes to SEO, creating descriptive, keyword-rich file names is absolutely crucial. The solution to this issue? Deceiving users …

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Is this the end of site submissions as we know it?

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. The best way that you are going to make your website rank in search engine results pages is to create …

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The latest trends in anchor text

Private brands and private labels have grown in usage. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link …

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Lessons I've learned from webmaster tools

Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most …

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Why most people will never be great at white hat SEO

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. When done well, social media …

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Grab readers with headlines

Emotions and other feelings can lead to poor choices. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Publishing pages …

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Clarification about citations

SEO success relies heavily on the keywords you choose to target. Don't be too focused on creating backlinks, instead focus on the END Goal. Brand infringement remains both a domestic and international problem. A PURL contains a personalized preloaded web page that contains the customer's personal data, contact information, purchase …

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Aligning your goals in relation to splogs

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. What browsers will …

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Tell me more about page impressions

The person who has the responsibility of managing the homepage's search performance should also have some level of influence. An SEO keyword is a popular search term your core audience looks for on a regular basis. One issue often cited by those who believe links aren't as important to SEO …

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The lazy way to cloaking

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject …

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Make quality the main focus of your marketing tactics

Product descriptions are important to both a customer-centric design and to search engines. In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. Although the algorithm update is likely to favour …

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Assessing historical progress and how you've been helped by URLs

Your goal should be to create links to individual posts/pages along with those leading to your homepage. If you aren't at least moving in the direction with your content, then it's possible that your blogging efforts could actually be harming your website's overall rankings. For SEO to be successful …

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Product Positioning Approaches

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. No matter what business you own you need to be practical. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also …

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Clear and unbiased facts about ROI

Targeting the keywords to rank in first page of search engine optimization is really a big task. It's not same for all type of keywords. It's depend on the type of keyword, type of services you offer and the competition of particular keyword. Like many of the other parts of …

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How are you supposed to audit your content?

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. When listing keywords in their meta tags, some sites choose to separate each keyword with a …

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Meaty meta descriptions may affect your RSS feeds tactics

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Only Google engineers know the secret google recipe …

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Why most people will never be great at landing pages

At the very least, quarterly assessments are required. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some …

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