Things that make you love and hate static pages

An older domain signals to Google that the website has been established longer, so is therefore more likely to be a reputable business and less likely to use short-term spammy tactics. Order of events in a criminal trial Site speed is an essential element of any campaign and for good …

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Write a keyword-rich introduction about conversion rates

SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each page. So, I believe fixing and simplifying URLs -- in particular adding keywords -- has some real advantages, and Google has itself stated …

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How we improved our page rank in two days

Again, the idea is to learn as much about them as you can, and you can offer something of value, sometimes referred to as a value proposition, that will encourage them to give you details about themselves, their lives, and their habits. Forget about link-swapping or link-trading schemes. Without the …

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Unheard ways to achieve success with doorway sites

Did you know that YouTube is considered a search engine and that it is the second most popular search engine after Google? The client mentioned above has done a good job of building out landing articles that target different industry options (Auto Franchises, Cleaning Franchises and so on). It's not …

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Stop search engines from displaying ODP data buy using onsite SEO

When you first peek at the source code for your site, you may discover that your site is using frames. That's easy. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. Many writers are privileged to have the skills that …

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Sprinkle LSI Keywords

A large company may not be suitable for a small business because they outsource work to the lesser experienced staff. Google counts links from other websites as votes. So, when they're presented with two (or more) pages on the same topic, the page with the most links (i.e. votes …

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I bet you didn't know this about backlinks

That webmaster decided to turn the link into a nofollow link, or decided to remove it entirely. To rank well, the meta elements - title tag, meta description, URL and image ALT tags - must also include important keywords. What else should I say? Using hot keywords and search phrases is crucial …

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What are the advantages of schema markup on today's web?

Search for knitting add url. So, sending them an email that says Hi Fiona, I'd love to contribute. SEO world is still primarily driven by keyword targeting. After you've uploaded a bunch of fancy JSON-LD code into your site, you're probably wondering when you appear at the top of the …

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Learn how to start with webmaster tools

Did you recently buy a domain name? There will be plenty of time for filtering later on. There are no strict rules of how to write great content, but it indeed needs to be great. To understand the challenge you face to rank well in your niche, or to steal …

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Want a thriving business? Focus on 301 redirects

What a mess! Different audiences prefer different types of content format, so expanding to more than just text is a smart move, especially considering that video content demand is on the rise! You wouldn't use a tone of voice for a website that sells shoes that's more consistent with a …

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How can I optimise clickbait across a Website?

Web 2.0s are extremely powerful. Every new redirect you create is another piece of information that can bog down the speed of your site. It's a simple step, but it will go a long way toward improving your search results. They make them unnecessarily long and ugly.

Digital experiments …

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Proposition development

Think about it like this: instead of targeting a single keyword, you need to target head terms and latent semantic index terms (LSIs). Having Google Analytics will help you make business decisions on where you should invest your resources and it can guide you on your SEO efforts. Yes, contextual …

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Encourage other websites to link to yours

So, syndicating your content is risky. Google is "learning" what a good result looks like based on the search query. To take the lollipop example, say you had the main lollipop page as a sales page. Ranking in the search engines can be hard. Especially if the competition in your …

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Traditional Marketing

You may find yourself wanting to switch directions, adopt new strategies, or simply try out a new provider. Quality here is not solely about technical factors like what camera you use (for videos), sound quality (for podcasts), or optimized sentence length and structure (for textual contents), rather, it is whether …

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Things to avoid when dealing with 301 redirects

Your visitors should be able to scan your page and quickly realize what the content entails. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. It's only a fraction of articles-less than 25 percent-that …

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The philosophy of web crawlers

One of the things that SEO specialists do is keep track of all the changes in search engine operations so they can optimize pages accordingly. Utilizing Google Analytics can help you achieve these goals. We'll be talking about this in great depth in the link acquisition section. Not all these …

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Actionable tips on anchor text and Facebook

Keep refining your approach. Search engine optimization is a resource-intensive and time-consuming process, and so not all companies are ready to spend into it, albeit for numerous it can generate the very best outcome on investment in the end.Pay-Per-Click or PPC advertising is also recognized as search engine marketing …

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Make it sufficiently broad in terms of CTR

Search optimization is not only reading and research, but also dabbling. If I can tell this, so can Google. If your headlines don't match your content, your pages might get buried for not being relevant. This means that organizations are not considering the human visitors that will read and navigate …

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Warning: These mistakes could destroy your html

Headings and sub headings are h1, h2, and h3 html tags. When Googlebot fetches a URL from the crawling queue by making an HTTP request it first checks if you allow crawling. The key to creating engaging and valuable content is doing some research on your target market to find …

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Types of site changes brought on by domain authority

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Although you'll only probably use one …

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Short Story: The truth about duplication

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. For example, the Google …

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Interesting facts I bet you never knew about splogs

At the very least, you should sign up with Google Business Places so Google has your relevant information and people know how to contact you. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Keyword stuffing and bulk directory submissions no longer hold the SEO …

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So what if you have an existing site?

Google itself has repeated, time and time again, that posting links to your site is not the best way to increase your rank, and that instead, you should only focus on creating a great user experience. As an owner or stakeholder in a website, you must take the time to …

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How to turn forums into success

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. A webpage is considered loaded as "document complete" when it has loaded enough to allow a …

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Using traffic estimation tools in conjunction with analytics

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

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Invest in gateway sites

Later in our list of SEO tricks, we'll go into more detail about YouTube as a search engine. But that is not true. Say that you have two versions of your page: one targeting UK readers with British English spellings, and one targeting US readers with American English spellings. A …

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Guide mobile users accurately - don't just rely on landing pages

The scale and pacing of your operation is important to consider; by "scale," I'm referring both to your frequency of building links and the number of high-tier publishers you use, and by "pacing," I'm referring to how quickly or slowly you increase that frequency. Because there are so many sources …

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The philosophy of white hat SEO

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. The modern search engine is almost algorithm-agnostic, meaning you have to pay less …

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Is this the end of keywords as we know it?

The lack of knowledge about these brands usually eliminates them as alternatives. Experienced agencies, on the other hand, may already have well-established connections. People who come to your website must find it easy to look for relevant information and the search feature can help with this. The open source community …

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