The truth about search queries

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners …

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How to reinvent content without looking like an amateur

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Once you've made your best efforts to remedy the problem, you can file a reconsideration request …

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I bet you didn't know this about keyword research

Bad SEOs only care about ranking #1 for their target terms. However, it's more common that Google rolls out its updates in silence, committing the change to its algorithm without telling anyone about it. Those who possess the ability to create powerful marketing content are able to persuade customers with …

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Make it sufficiently broad in terms of static pages

Whether you're working on building your domain authority for SEO through external links or building your brand reach through syndicated content on social media, there are dozens of places where you post links to your site on a regular basis. It's practically impossible. While you may write helpful content, if …

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Why your digital marketing strategy should centre around anchor text

You'll want to include keywords in your blog posts, and meta data, and really, throughout your site. desktop. Address configuration & targeting issues first. Your content should also be readable.

Dealing with Google negativity in relation to redirect chains

Then, using a piece of software called a crawler, we can see …

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Taboos about SERPs that you should know

Google offers clear instructions on how to correct each of these issues. From there, they'll probably appear naturally as you complete the content work. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible search words and …

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Analyse your existing Google algorithms

A good thing to start with is to analyze your existing contents and the kind of search traffic they generated. Backlinks from older websites may be worth more than links from newer sites. Slowly, I tinkered and figured out what resulted in more traffic. Although the content-type meta tag may …

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heading

Again, if you have a CMS, there's a plugin there for you! This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen pages can act as the main points of an outline that organizes your site content …

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Using domain authority strategies like the pros

Either way, you're contemplating how much SEO costs-or should cost. Search engine optimization is a thing that must be embraced by all website owners who would like for their sites to rank higher on search engines. Having an organic and paid search listing has established to boost the total web …

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Unify strategy and message across channels

Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or …

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Ensure more convenience for users by using URLs

A great starting point is to read more about all the ranking factors that affect your position in the SERPs. Hosting is important to SEO for many reasons. The more content you have on your site, the more opportunities you'll have to appeal to your audience, attract new visitors, and …

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Clarification about link exchanges

Here's a hint: If you are writing primarily with the goal of impressing the search engines, that is just the opposite of writing naturally. In most cases, overt solicitations for products or services aren't welcome. The relevance of a website that is not updated, decreases for the Google algorithm because …

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The worst advice I've heard about link bait

The first is that no matter what, you're going to make mistakes, and when you do, there will be nobody to step in to take responsibility or help you figure out what to do to fix them. Google can't infer or "make sense of pictures, colours or music." So it …

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Is this the end of search engine spiders as we know it?

Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. These are long phrases, sometimes colloquial, like "where's the best place for chicken tacos" instead of the basic "chicken tacos." Generally, the longer the query becomes, the lower the volume …

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The best advice I've listened to about ROI

As I mentioned before, HTML sitemaps exist as a page on your site, visible to both human visitors and search engine crawlers. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to 'build …

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The tightening up of above the fold

Does Google have a specific length requirement for getting your content indexed? If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. Don't make the mistake like many webmasters do …

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Here is a quick way to solve a problem with landing pages

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. From the home page you can access main category pages related to specific types of clothing. Creating content which is informative and appeals …

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Making sure you can access the new environment

Very rarely do customers purchase from you the first time they visit your site. Smaller hosting providers will often charge more for the domain name than you really need to pay. Let's be clear, though: there's never a guarantee of a page one or #1 rank, and with SEO guidelines …

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Personalization counts: how does page rank fit into this?

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. Are any of your friends or employees building these links with good intentions? This happens to be one of the most pivotal components of …

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The hidden agenda of site submissions

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Ongoing content is your …

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Optimization ensures the Website is easy to index

Having an attractive site that has well designed sales funnel is one part of the puzzle; but if you build it, will they come? On-page SEO (also known as "on-site" SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Most major forms …

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Specific is the new epic content

Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. Pictures garner attention more effectively than words. Your organic traffic is the traffic that finds your site after performing a search, either using branded or non-branded terms. However …

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The meta keywords tag is not a ranking consideration

However, the search engines want webmasters to label paid links with a no-follow tag, which means ranking power is not passed through the links. Don't just link to one or two sources all the time. Remember, for the massive tangible transition from the set of keywords in a search engine …

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How does forums improve search rankings?

They hold the largest share of searchers-by far-and they tend to set the industry trends that every other search engine follows. If links to your pages are posted in a relevant conversation (or mentions of your brand name to a similar effect), you'll gain more domain authority, and you'll rank …

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Go long-tail and forget user generated content

A 'three clicks' rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help …

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Who else wants to enjoy RSS feeds

While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity, and as such, creating shareable content is the first step to earning valuable links and improving your off-page SEO. Link schemes are bad for everyone involved. One …

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Learn to do SEO campaigns like a professsional

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as …

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Tactics around long tail search

As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it's within the cluster they're evaluating, even if it isn't ranked highest. You may also want to use lists, tables, and graphs as this type of content …

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Start simple, but don't forget html

Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Breaking down you content into short paragraphs makes it more digestible for your readers. As time goes on, most business websites accumulate content that gets outdated. The searches that people make online …

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Reasons why marketers love bounce rates

Many factors, though known however, not understand clearly, are site speed and crawler access control, which determine the rank of the page. To do this effectively, you need to dedicate hours of time to keyword research and competitive analysis. Secondly, a link from one site to another acts as a …

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