It's clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Simply list out as …

Using the right keywords is essential! Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. Make a …

Again, if you have a CMS, there's a plugin there for you! This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen pages can act as the main points of an outline that organizes your site content …

Either way, you're contemplating how much SEO costs-or should cost. Search engine optimization is a thing that must be embraced by all website owners who would like for their sites to rank higher on search engines. Having an organic and paid search listing has established to boost the total web …

Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks. You'll start your keyword research by selecting what I call "seed" keywords. You will need an AdWords account to use this tool. Thus, it is important to know the keywords that people are …

Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or …

A great starting point is to read more about all the ranking factors that affect your position in the SERPs. Hosting is important to SEO for many reasons. The more content you have on your site, the more opportunities you'll have to appeal to your audience, attract new visitors, and …

Here's a hint: If you are writing primarily with the goal of impressing the search engines, that is just the opposite of writing naturally. In most cases, overt solicitations for products or services aren't welcome. The relevance of a website that is not updated, decreases for the Google algorithm because …

It means you don't have to spend time backtracking and checking up on all the links you've built. Conversion optimization is kind of a big deal. Without using proper link building strategy your website may be linked to other websites that are low-quality domain authority, spam, or completely inactive. To …

The first is that no matter what, you're going to make mistakes, and when you do, there will be nobody to step in to take responsibility or help you figure out what to do to fix them. Google can't infer or "make sense of pictures, colours or music." So it …

Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. These are long phrases, sometimes colloquial, like "where's the best place for chicken tacos" instead of the basic "chicken tacos." Generally, the longer the query becomes, the lower the volume …

As I mentioned before, HTML sitemaps exist as a page on your site, visible to both human visitors and search engine crawlers. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to 'build …

Does Google have a specific length requirement for getting your content indexed? If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. Don't make the mistake like many webmasters do …

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. From the home page you can access main category pages related to specific types of clothing. Creating content which is informative and appeals …

Very rarely do customers purchase from you the first time they visit your site. Smaller hosting providers will often charge more for the domain name than you really need to pay. Let's be clear, though: there's never a guarantee of a page one or #1 rank, and with SEO guidelines …

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. Are any of your friends or employees building these links with good intentions? This happens to be one of the most pivotal components of …

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Ongoing content is your …

Having an attractive site that has well designed sales funnel is one part of the puzzle; but if you build it, will they come? On-page SEO (also known as "on-site" SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Most major forms …

Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. Pictures garner attention more effectively than words. Your organic traffic is the traffic that finds your site after performing a search, either using branded or non-branded terms. However …

However, the search engines want webmasters to label paid links with a no-follow tag, which means ranking power is not passed through the links. Don't just link to one or two sources all the time. Remember, for the massive tangible transition from the set of keywords in a search engine …

They hold the largest share of searchers-by far-and they tend to set the industry trends that every other search engine follows. If links to your pages are posted in a relevant conversation (or mentions of your brand name to a similar effect), you'll gain more domain authority, and you'll rank …

A 'three clicks' rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help …

While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity, and as such, creating shareable content is the first step to earning valuable links and improving your off-page SEO. Link schemes are bad for everyone involved. One …

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as …

But that's not all. Not only are people more eager than ever to consume content in video format, video also helps increase your ranking with the search engines. The first step in optimising your site is to work out which keywords are going to give you the right visitors as …

As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it's within the cluster they're evaluating, even if it isn't ranked highest. You may also want to use lists, tables, and graphs as this type of content …

Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Breaking down you content into short paragraphs makes it more digestible for your readers. As time goes on, most business websites accumulate content that gets outdated. The searches that people make online …

Many factors, though known however, not understand clearly, are site speed and crawler access control, which determine the rank of the page. To do this effectively, you need to dedicate hours of time to keyword research and competitive analysis. Secondly, a link from one site to another acts as a …

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Once you know what the business is …

Are subject matter experts creating your content? Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Then, make sure your link points back …

I'd rather have a more relevant link with low authority. I'd hope that was better for traffic, but I'd not really expect it to have the same effect on rankings as a higher authority link with lower relevance. It's almost not a choice; it's a way of thinking. Buzz marketing …

This wasn't always the case, but Google is now looking at paid links carefully. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration …

Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. With all of the Google Panda updates, it is extremely important that your content is unique and relevant. Since the ascent of Google as the world's …

Our self-esteem is nurtured by two experiences: when one of the most important people in our lives “sees” and acknowledges us as we are, and when we sense that we are of value to other people as we are. These two perceptions are prerequisites for establishing a fruitful life on …

Is there ample feedback? Once you've created and verified your Webmaster Tools account, head to the Search Appearance tab and click on "HTML Improvements." Here, you'll be able to see and download a list of duplicate meta descriptions and title tags. Compared to online marketing, such as PPC, social media …

If everything goes right, your website will be indexed automatically-but what if it isn't? A search term can be generic, broad, specific and long tail. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few …

Social acceptance comes from believing that other individuals including family and friends who purchased the same brand are likely to accept the choice. While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to …

An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. You must understand and promote the use of relevant schema vocabulary for products, events, offers, etc. What the heck is an algorithm? I'm …

Everything begins with a plan. Notice that underneath the top result is a list of similar additional questions with a drop down that provide even more quick answers. If you've been doing SEO for any period of time, you would have already begun to notice consultants discussing 'keyword intent' and …

Effective marketing demands it. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. If you're waiting to get some backlinks organically from other bloggers then you should stop …