Are subject matter experts creating your content? Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Then, make sure your link points back …

I'd rather have a more relevant link with low authority. I'd hope that was better for traffic, but I'd not really expect it to have the same effect on rankings as a higher authority link with lower relevance. It's almost not a choice; it's a way of thinking. Buzz marketing …

This wasn't always the case, but Google is now looking at paid links carefully. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration …

Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. With all of the Google Panda updates, it is extremely important that your content is unique and relevant. Since the ascent of Google as the world's …

Our self-esteem is nurtured by two experiences: when one of the most important people in our lives “sees” and acknowledges us as we are, and when we sense that we are of value to other people as we are. These two perceptions are prerequisites for establishing a fruitful life on …

Is there ample feedback? Once you've created and verified your Webmaster Tools account, head to the Search Appearance tab and click on "HTML Improvements." Here, you'll be able to see and download a list of duplicate meta descriptions and title tags. Compared to online marketing, such as PPC, social media …

If everything goes right, your website will be indexed automatically-but what if it isn't? A search term can be generic, broad, specific and long tail. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few …

Social acceptance comes from believing that other individuals including family and friends who purchased the same brand are likely to accept the choice. While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to …

An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. You must understand and promote the use of relevant schema vocabulary for products, events, offers, etc. What the heck is an algorithm? I'm …

Everything begins with a plan. Notice that underneath the top result is a list of similar additional questions with a drop down that provide even more quick answers. If you've been doing SEO for any period of time, you would have already begun to notice consultants discussing 'keyword intent' and …

Effective marketing demands it. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. If you're waiting to get some backlinks organically from other bloggers then you should stop …

I offer a free initial website for my clients to get them started on improving their organic search results. To better understand what your audience wants to see on your pages, look to the search engine results page (SERP). The old method was one of percentage, making sure your targeted …

Advertising agencies provide a variety of options. If you search for an identical term on various spider-based search engines, chances are you will get different search engine results. It might be a forum for a particular make and model of car you sell, or a directory for auto dealers in …

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them …

Avoid italics in HTML. Here is why this strategy works like a charm. It's also important to use keyword identifiers for your brand and company in the page titles of your site, so Google understands who you are-the trick is to avoid too much repetition or any situation that might …

Google's search bots and individual users may be confused when they see multiple domains for what appears to be one master brand. I'm happy to share some ways to work more of them into your content strategy. You've launched your new website, ready to welcome crowds of new customers. But …

Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent fans or advocates. Business markets may be segmented based how To go for it and go for everything in terms of search sometimes means that …

Keywords also help to define what your content is all about. The first benefit you'll likely notice is the money you'll save by doing things yourself. It occurs during any stage in the communication process. In turn, you might perhaps do better in Search.

Be mindful of site submissions

Twenty years ago, the World Wide Web as we know it today didn't exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). However, it still …

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off …

Values tend to endure and they normally form during childhood, although they can change as a person ages and experiences life. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Google is good at …

Company leaders view marketing expenditures as non-revenue-generating activities. Gender offers the opportunity to match a product with a large category of individuals. Let's break it down. It isn't hard to equate higher traffic with more revenue, and it's one of the most effective bottom lines you can illustrate.

Actionable tips …

Stuffing keywords into your pages, blogs, and body content will come across as unnatural, and probably won't serve your users' needs with any degree of utility. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking …

When users place keywords on their web page or within their meta tags over and over again in an effort to improve SERPs-search engines (like Google) actually discredit the value of the web page. If you think you have paginated content problems on your website, it can be a frightening …

It provides tons of data on user behavior that you need to measure the quality of your UX and correct it when necessary. One of the most important elements of a post-Pigeon local optimization campaign is your business's presence on as many third party and local directory sites as possible …

Users will no longer tolerate slow performance in a website. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won't stick around. Chances are, they'll go to your competitors to find content that's easier to consume. A new form of …

SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Also, expect to be targeted by a lot more people trying to sell you their services. To remain focused, don't go after too many platforms, just be persistent with right …

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. This makes it incredibly hard to attribute what is working and not working on campaigns. An advertising agency might have …

Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Readers should be able to bounce around …

Additionally, check your server logs to find 4xx errors that ContentKing may not be monitoring, and check Google Search Console to see if Google has hit any 4xx errors. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts …

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Google published several documents that show the requirements for Google's own products. For example …

The targets provide a sense of direction and prevent personal biases from affecting selection decisions. Website owners need to carefully examine which search engines they want to target. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Google doesn't like using the word …

Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Key insights regarding how, when, and …

It's not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist's …

If you want a page to rank (for anything!), it MUST be indexed. At the very least, it takes time to implement. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right …

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. A new shift in SEO strategy, and …

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business's website, read blog content, and …

SEO is important whether you're a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Higher rankings in the first few results are critical to visibility. Today, due to …

The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Personalization is one of the most talked about frontiers in search. Using competitors to establish position can be accomplished by contrasting the company's product against others. Google can detect …

If you have over six links, it would be wise to simply use text links to keep your load time down. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go …