Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could …

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. If your site needs to rank well …

The best course of action is to check the Google Manual Actions report and correct any issues that are highlighted. Even just a few changes will have a significant impact on your website's ranking. Don't forget - it will still take time to see your hard work come to fruition! Do …

It's particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. Semantic search is powered by a process called word-sense disambiguation. There's a score called "Domain Authority" that calculates how authoritative …

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Company leaders expect tangible results from promotional campaigns and marketing programs. This is crucial; if your strategy remained …

The availability error is responsible for a large number of irrational judgements in real life. Do you regard fairgrounds as dangerous? Certainly most people do. There is the Big Wheel with its carriages turning precariously in the air, the roller-coaster with its frightening bends and changes of speed, the Octopus …

Seeking help to write the letters and make improvements may be the best way. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? For other sites, it can mean the number …

Well this is where things get complicated. Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose …

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011. Keep in mind that you don't need to think of Google as your …

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Too many websites are cluttered with the same generic stock photos. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something …

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn't? What if the traffic to your blog is (slightly) decreasing? What do you do? That's why it's called "evergreen." Like pine trees retaining their leaves throughout the year, evergreen …

The inert set holds the brands that the consumer is aware of, but the individual has neither negative nor positive feelings about them. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Want ot find out how your …

Raw traffic is generally a rough estimate of success to some degree. The resulting newsletters were almost unreadable. Before you can optimize your website, you have to know what you are optimizing it for. Sometimes the crawler won't visit a web page for months.

The back story of web portals …

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. However, using Google Suggest to help find frequently searched …

It sounds cliche, but nothing is more powerful than word of mouth. Completely changing the image people hold regarding a company or a brand is extremely difficult. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines 'rankings', meaning that it will appear at …

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. Other elements enhance effective frequency and effective reach. By placing ads on search engines and using search engine optimization, firms make direct response offers …

Developing a website that appeals to the audience in each country will be a key task. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. This scenario is …

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. This keyword isn't very specific and as such it will likely have a large amount of competition. When SEO consultants work on their marketing campaign …

Synergies take place between countries and regions. Many people believe that if you have a special URL, one that contains the keyword you're trying to rank highly for, you'll be number one on Google. People are coming to your website to find answers to important questions. Setting goals enhances the …

The common belief of ranking high in the search results is changing - the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. What you should do is leverage the business alliances that you do …

Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself. Product positioning represents the perceptions in consumer minds of the nature of a company and its products relative to the competition. Aside from dashboards, it's good to go into …

Content quality is what will really change your ranking. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. taking into account the content, the domain name …

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer interaction available. Organize headlines (for …

Not all backlinks are good. Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. However, it's expensive - we'll be discussing influencer marketing in detail later in this book. Mobile marketing is …

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Introducing deviations could be counterproductive and could hinder (or confuse …

Link to relevant pages. You can do it by choosing where to put links in your content, or you can also have your site automatically display relevant content in a sidebar. Put simply, copywriting is writing to persuade, convert, and sell. Have a more authoritative person write it. Don't try …

Here's a fun fact about humans: we enjoy thinking about problems even more than solving them. It's why informative content doesn't encourage much engagement from users. We really only need time, experience, and research to help identify thin and duplicate content and make them better. Repeat customers who trust you …

Many CMS systems come with built-in review functionality. As we have consistently seen, Google is very user driven. The output of the assessment phase is the recommendation artifact. Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos.

The ultimate revelation of non reciprocal links

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you've made that part of your content marketing strategy …

At the end of the day, consumers want to feel like they're always interacting with something natural and real. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the …

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Keep the most important information above the fold - that is, keep it above the part of the page that …

Heck, you can even hire someone now to put it on his shaved head. Although there are many ways to improve site speed, image compression can typically make an immediate impact. You can also carry on creating additional content for your users to read and share; maintaining a blog is …

Advertising offers an excellent venue to increase brand awareness. Heat maps can show how users scroll through your website and point out the parts they never even reach - and, therefore, don't interact with no matter what you put there. All of your basic on-page SEO factors like meta data, header …

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. At best they will …

Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle them. Once you When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. We get …

Use SEO strategies to build online visibility. Research your target audience - If you've ever tried to do anything in the dark, then you obviously know how difficult it can be - trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. Google …

The marketing team considers these differences when designing a communications program. Some experts believe the internet is slowly killing traditional television. Employees should not be writing reviews, ever. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine …

One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. One approach to avoiding thin content is to pay attention to page word count. Add internal links to the taxonomies the post belongs to Perhaps that's where the biggest …