The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. If you don't know how to properly do it, then you are going to fail. In …

The stronger the backlink profile of a site, the more PageRank their links will pass. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. While there are …

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. While it is possible to use SEO on the same pages over and over, you'll find that it's a lot more effective when it's pulling all this …

Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! The …

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Assuming you can skip SEO and just 'wing-it' might keep you from …

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are …