What worked a few years ago is now irrelevant.

Make sure the robots tag is included in your meta tags to improve crawling rates. It's statistically more likely that a user will visit websites that appear on the first page of their search. The social media landscape rapidly evolves. TTFP, which stands for time to first byte is a …

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Things to avoid when dealing with user generated content

You can include this on a contact page, but it's better if you title your page in line with your physical location. Longer blog posts also help with dwell time. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. Think about how you can answer …

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Dealing with Google negativity in relation to inbound links

If you're only managing one site, there's another way to spot trends: by measuring specific pages versus rankings via spreadsheet. When you write a blog post and try to optimize it for keywords, it's great when you start to get regular ongoing traffic for those keywords. As a digital marketer …

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What you should have asked your teachers about SEO

People won't click on vague page titles in search engines like they will on social media. It cares whether your page can actually help someone. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone …

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How does click through rate improve search rankings?

I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Online video is huge and is only going to get bigger. After Google's Exact Match Domain update, the importance of …

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UK Tour Highlights

When planning a UK vacation, London is always the first port of call. However, which other places should one include on a visit to Great Britain. Here we take a look at some of the options:

Scottish Lochs & Mountains

Scotland’s wild places abound in breathtaking views: spray-dashed coasts; glinting …

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The lazy way to plugins

It doesn't matter how many articles you write if the content is poorly researched, obviously written by a non-native speaker, or is negligent about the nature of your industry. How will they benefit from giving you a brand mention, link, or space to publish content on their site? By directly …

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Apply these secret techniques to help with stickiness

Marketers can enhance relationships when they acquire more in-depth customer information such as hobbies, interests, attitudes, and opinions. Phrase Match also already trigger on close variants. The IFTTT tool is perfect for streamlining some of the challenges that come with constant prospecting and outreach. This year, aim to have all …

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The secret to finding world class tools for Google algorithms

In the end, you interlink the smaller cluster pages with the pillar content. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more …

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Learn to do white hat SEO like a professsional

Would you let someone without experience design your ads, dress your store window, serve customers, buy goods from vendors, or negotiate contracts? The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. For most platforms, the submission process is free …

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I bet you didn't know this about analytics

These are both great signals to search engines, meaning you've simultaneously pleased your users and search engines. Responsive websites are optimized for mobile at a design level. It's a long-term investment that can take months or years to produce significant results. You may have visited Reddit before but you may …

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More focus is put on analysis

Every city has skyscrapers and buildings that require a solid foundation to sprout. So how do you determine your competition? What should you be looking for? Content quality, content amount, and website information are all factors in your Page Quality Rating. A title tag describes what your domain is all …

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Why have Google algorithms been so difficult?

Introducing too many variables can get confusing when tracking SEO progress. Google also uses social signals to evaluate your domain authority, so building a strong social media presence is crucial in your early stages. They could go the obvious route by posting spammy content, wrecking your title tags and meta …

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Molecular Genetic Testing

Molecular genetic testing is a powerful tool for the care of patients with genetic ocular conditions. Benefits include confirmation or ruling out of an underlying genetic disorder and determining the risk of inheriting or transmitting a genetic disease. Before testing, considerations include the target and goal of testing, cost, availability …

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Double Your Profit With These Tips on static pages

Social media and social aggregators provide a lightning-fast number of natural back links and traffic. This is a fundamental shift for SEMs who tightly organized campaigns by match type ? or even single keyword ad groups (SKAGs) ? and sculpted query matching carefully with negatives. Now, I'm fully aware this is another …

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Latest developments in splogs

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Businesses regardless of their industrial sectors are looking out for …

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Beginner's guide to web portals

If you have a large website, or one that features a large amount of dynamic data, like an ecommerce website, find ways to semantically code your tags. Give every page a unique title ? this might seem daunting when trying to scale across hundreds or thousands of pages, but CMS and …

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Find a good selection of websites using interesting static pages

This is how a site like Wikipedia ranks for pretty much everything under the sun. Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them! There are …

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Understanding inbound links

At this level, a Google penalty from an egregious error could result in devastating losses of visibility and traffic-so avoid any black hat practices like the plague! However, this will only affect your mobile search rankings. Your writing must be found before you'll have any impact. Mimic your competitors' link …

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Reasons that marketers love text links

But the topic is so overrun with misinformation and fearmongering, it's hard to get a straight answer on how penalties work. Head over to Google Analytics and take a look at some of the most popular pages and blog posts of your site. Organic search is a powerful channel for …

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Prioritise key messaging through analytics

Link building agencies have spent years building their businesses to master the art of link building. Hreflang for example. Like all things when it comes to building an effective SEO strategy research is key! Don't be afraid to check out your competitor's sites and other similar websites to see what …

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Creating Your Fashion Wardrobe

The temptation for many women to go out and buy clothing is a strong one. If you think your wardrobe has a hole that needs filling, you could just take the first opportunity to hit your local stores or surf the Web. But at some point you’ll likely run …

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The death of user generated content

In practice, most directories have an internal search facility and use back-up info from one or more of the search engine indexes; and many search engines incorporate site details from one or more of the directory databases. Is the author of your content a recognized expert in your field? Then …

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Repurpose old link research

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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Everything you need to know about link exchanges

These are the specific questions you should ask yourself before doing any sort of link outreach. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Don't just link to one or two sources all the time. Also, be careful not …

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A few words on organic links

Would you feel comfortable trusting this content for issues relating to your money or your life? In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. Mobile optimization, too, is important for both national and local rankings. You …

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Digital experiments: Channel testing and crawling

More important, learning can occur. Reaching business decision makers at work can be challenging. Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from …

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What are your business objectives?

The mission statement and primary objectives of the business are insufficient in their own right to provide a practical basis for growth and development. The broad strategic or primary objectives of the organization need to be broken down into a series of subsidiary objectives relating to specific functional areas, operational …

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To get fast rankings, you need web crawlers

Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could …

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XML Sitemap Generators

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. If your site needs to rank well …

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How you will benefit from rankings

The best course of action is to check the Google Manual Actions report and correct any issues that are highlighted. Even just a few changes will have a significant impact on your website's ranking. Don't forget - it will still take time to see your hard work come to fruition! Do …

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What's the story about white hat SEO

It's particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. Semantic search is powered by a process called word-sense disambiguation. There's a score called "Domain Authority" that calculates how authoritative …

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