Again, if you have a CMS, there's a plugin there for you! This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen pages can act as the main points of an outline that organizes your site content. The diversity of devices available makes it hard to present an all-in-one solution. As an example, when Hummingbird broke onto the scene in 2013, it completely changed how Google "understood" search queries, shifting its focus on keywords to a semantic deciphering of user intent.

Education is the best legacy when it comes to landing pages

Some people say Bing stands for "Because It's Not Google." All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. First up are high-level issues; these are general problems with your approach, your overarching strategy, and your means of execution. Couple amazing content with timelessness, and you start to see the value of evergreen.

How we improved our blogs in on week

Data mining can be used by companies to build profiles of its best customers. Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. If you want your website to rank well on Google, you'll need to post high quality content. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc.

Be funny. Humor is great if you can do it.

A publisher with high journalistic standards and universal acclaim will benefit your clients' reputations more positively than a site that publishes any material that comes their way. In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations. There are dozens of ways to make your content strategy better, including doing better research, knowing your demographics more intimately, and including more multimedia content in your strategy; these would all serve as interesting, separate topics. Gaz Hall, an SEO Expert from the UK, said: "Content can range from a handful of few-hundred-word posts per month to much more massive, interactive, landmark pieces published on a regular weekly basis."


Since the Penguin update, anchor text is no longer as important, and over-optimizing your text with keywords can actually harm your overall authority. Every little bit counts. They're essentially setting a new web standard. Designing your website around Google makes sense.