If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. When done well, social media …

Ideally, no page internal link should be a standalone. This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. When selecting keywords, you should also keep the purpose of your website in mind …

The Moz plugin will show you the Page Authority (PA), Domain Authority (DA), number of inbound links, internal links, and number of inbound links from root domains (RD) - essentially the home page of another website. A great way to up your SEO in a general sense is to regularly update …

There is no minimum amount of words or text to rank in Google. This is true especially for tech-savvy individuals. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next section), or consolidating content …

Emotions and other feelings can lead to poor choices. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Publishing pages …

Optimizing for niche keywords helps to attain greater conversion rates. Research can also be automated in many ways. It's important to monitor the backlinks your site is accumulating Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic.

Base your …

Globally integrated marketing communications efforts are guided by the IMC planning process. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs …

SEO success relies heavily on the keywords you choose to target. Don't be too focused on creating backlinks, instead focus on the END Goal. Brand infringement remains both a domestic and international problem. A PURL contains a personalized preloaded web page that contains the customer's personal data, contact information, purchase …

Thus, your website should have clean, search and user-friendly code, and navigation; this will ensure users stay longer on your site, which Google will treat as a sign of trust and usefulness. Tying your domain name to a hosting provider often comes with a lot of red tape if you …

Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff …

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back …

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. What browsers will …

The person who has the responsibility of managing the homepage's search performance should also have some level of influence. An SEO keyword is a popular search term your core audience looks for on a regular basis. One issue often cited by those who believe links aren't as important to SEO …

The stronger the backlink profile of a site, the more PageRank their links will pass. In the past, Google would only give a website real estate in the top two positions for a given keyword. Be sure to includes "Share" buttons on your webpages to help engagement scores. Content that …

By now, you realize that online marketing requires more than getting listed in search engines and waiting for the money to roll in. Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places …

SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is …

Not all duplicate content is a bad thing. Paid link-building is considered black hat SEO and is likely to incur a penalty. An index is another name used by a search engine for a database. You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web …

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Personalization is one of the most talked about frontiers in search. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant …

The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. If you don't know how to properly do it, then you are going to fail. In …

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. In addition to link quality and volume, the anchor text being used …

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject …

The stronger the backlink profile of a site, the more PageRank their links will pass. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. While there are …

Product descriptions are important to both a customer-centric design and to search engines. In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. Although the algorithm update is likely to favour …

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can …

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. While it is possible to use SEO on the same pages over and over, you'll find that it's a lot more effective when it's pulling all this …

Your goal should be to create links to individual posts/pages along with those leading to your homepage. If you aren't at least moving in the direction with your content, then it's possible that your blogging efforts could actually be harming your website's overall rankings. For SEO to be successful …

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. No matter what business you own you need to be practical. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also …

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Many companies maintain YouTube channels in order …

When the search program doesn't reach into the right areas, the program can be rendered ineffective. Ask your developer to create a list of redirect URLs . Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. Ultimately …

Sometimes people try to make it too simple, it's like if you just do this thing and you can learn those individual things whether it's, you know, creating good tags on the page, or how to do good keyword research, but the really quality SEO happens when you bring dozens …

It is important that you do not misrepresent what is on the page. One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and …

Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just …

Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! The …

This is the reason why the market gets increasingly competitive and big players get ahead. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. When launching a new website that replaces a previous version, use 301 Redirects …

Targeting the keywords to rank in first page of search engine optimization is really a big task. It's not same for all type of keywords. It's depend on the type of keyword, type of services you offer and the competition of particular keyword. Like many of the other parts of …

If you're new to the SEO game it's easy to be fooled into thinking that once you get the basics down it's easy peasy, especially when you have a few small successes right away - you'll get an inflated sense of ego and think "I got this!". Quick acceptance of failure …

A strategy on Facebook might not work so well on Twitter. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool) themselves. In SEO …

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Assuming you can skip SEO and just 'wing-it' might keep you from …

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. While it is possible to use SEO on the same pages over and over, you'll find that it's a lot more effective …

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are …